Maybach Sales Data & Trends for the European Automotive Market
Maybach sales in Europe have effectively ended in the first half of 2013, as the last car was produced in December 2012. Daimler, the parent company of Mercedes-Benz re-introduced Maybach in 2002 as a competitor to Rolls Royce and Bentley. A volume of 2.000 cars annually worldwide was projected, but a total of only 3.000 cars have been sold during the ten-year period, and in 2011 the decision was made to replace the brand by a more luxurious long wheel base version of the new generation flagship Mercedes-Benz S-class, which will be named Pullman, reminding of ultra-luxury top models by Mercedes-Benz since the 1963 Mercedes-Benz 600 “Pullman”.
Only one Maybach model has been produced, in two wheel bases, named the 57 and 62, and with an optional extra powerful engine, named the 57S and 62S. A special Landaulet version of the 62S was a revival of the classic car body style, which was popular in the 1920s and ’30s. The Landaulet’s front seats are fully enclosed and separated from the rear passenger compartment by a divider window, while a sliding soft roof allows back seat passengers to take in the sun from the comfort of their seats.
Maybach European sales peaked in 2003 and 2004 at close to 100 units, but the annual average over 12 years is just over half that number.
Annual Vehicle Sales
Annual Vehicle Sales Chart
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