Lexus Sales Data & Trends for the European Automotive Market
Lexus European sales and market share have been relatively stable between 2009 and 2013, before almost doubling in three years time to over 44.000 units in 2016 and then stabilizing at that level. The Japanese brand outsold Jaguar in 2011 and 2012, helped by the introduction of the compact hybrid hatchback CT200h, which was the brand’s best selling car from 2011 to 2014. Lexus again sold more cars than Jaguar in 2014 thanks to the introduction of the NX midsized crossover and the new generation IS midsized sedan with the boldest Lexus design ever, but the British brand struck back when it launched the XE and F-Pace.
The NX has been the best selling Lexus since 2015, as the CT200h peaked in 2011, remained stable in 2012, but sales fell almost 40% in 2013 and stayed at that level. The new generation GS large sedan was introduced in 2012 but never reached the volumes of its predecessor.
The RX luxury SUV was the brands best selling vehicle until 2010, but sales have declined every year from 2009 to 2015. Its new generation with even bolder styling arrived in 2016 and immediately almost tripled its volume, although still below its peak. Sporty RC and LC models help the brand’s stale image but offer little in terms of volume. In late 2017 the flagship LS sedan was renewed and this too won’t be a volume model for the brand. The GS was replaced by the ES in late 2018 and in 2019 the brand expanded its crossover line-up with the small UX.
All models are available with a hybrid powertrain, either optional or standard, and over 90% of Lexus’ sold in Europe are hybrids.
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