Monthly and annual sales figures for the Land Rover Defender in Europe.

See how Land Rover Defender sales compare to the other models in the large premium suv segment. Also find Land Rover Defender US sales figures.

 

Land Rover
Defender
2016
Land Rover
Defender
2017
Land Rover
Defender
2018
Land Rover
Defender
2019
Land Rover
Defender
2020
Land Rover
Defender
2021
January 58 2 195 871
February 29 2 32
March 29 3 80
April 8 86
May 13 202
June 12 1.373
July 11 1 1 1.262
August 5 602
September 3 1.362
October 3 1.231
November 2 1.016
December 9 1.288

Land Rover
Defender
2020 8.729
2019 1
2018 1
2017 7
2016 182
2015 1.237
2014 1.147
2013 810
2012 971
2011 1.443
2010 4.117
2009 5.604
2008 8.089
2007 8.137
2006 8.663
2005 8.584
2004 9.006
2003 8.276
2002 7.446
2001 5.326
2000 7.350
1999 6.596
1998 5.428
1997 4.850

Previous generation:

1990-2016

Land-Rover-Defender-auto-sales-statistics-Europe

Use the dropdown at the top right of this page to find sales figures for any other car model sold in Europe since the early 2000’s.

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland. Sources: Manufacturers, ANDC, JATO Dynamics.

  1. Hi,

    Great articles on the sales figures for Land Rover. I was wondering if you had, or knew where I could find, the GLOBAL sales volumes for the Land Rover Defender. I am doing part of my MBA dissertation on the Defender and why the company has decided to discontinue production. Obviously, inability to sell in the North American market and the new EU emissions regulation right around the corner in 2020 has put enough pressure on JLR to drop it (if you cant sell in two of the world’s largest markets, then whats the point?). However, it is also my understanding that the Defender, as a utility vehicle, cannot compete with the 1 ton pickup and the volumes have not been at a level that can justify keeping the Defender. I understand that for the Defender to be viable it would need to sell around 50K units per year, but has been hovering around 20K for the past decade. Any thoughts?

    Thanks!

    1. Hello Peter, thanks for the compliments and your questions. I have written down my thoughts on the matter in this article: Why is the Land Rover Defender really killed?
      I hope this answers your questions, and best of luck with your dissertation! I’d love to hear what your conclusions are, so please keep me up-to-date.

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