Ferrari Sales Data & Trends for the European Automotive Market
Ferrari sales in Europe are extremely stable at between 2.750 and 3.000 cars per year between 2009 and 2012 before declining slightly to just under 2.500 sales in 2013 and 2014, and then slightly rebounding in 2015 and 2016. Clearly, sports car buyers are unaffected by the economic crisis and the sharp downturn in car sales in Europe.
Ferrari’s best selling model, the 458 Italia was introduced in 2009 to replace the F430, and two years later, in 2011, the 458 Spider was introduced to keep the sales momentum going. 2013 marked the introduction of the 458 Speciale, with extra power and reduced weight, to maintain interest in the car and to hold off competition from McLaren with the MP4 and Lamborghini, which has replaced the Gallardo with the Huracan in 2014. The 458 Italia was replaced by the 488 GTB in 2015.
The California, introduced as the brand’s base model in 2008, was the best selling model in 2010, but its popularity has faded until it was facelifted and became the first modern Ferrari with a turbocharged engine in the second half of 2014. Even the F12 Berlinetta outsold the California in its first full year of sales in 2013 but then faded until being replaced by the 812 Superfast in 2017.
The Ferrari FF replaced the 612 Scaglietti in 2011 and was replaced in its turn by the GTC4Lusso which was introduced at the Geneva Auto Show in 2016. The new top-of the line hypercar LaFerrari (F70) was introduced in 2013 as a spiritual replacement to the Enzo. It competed with the McLaren P1 and Porsche 918 in the gasoline-electric hybrid supercar segment. Only 499 units were built for worldwide markets, at a cost of more than € 1 million.
The Italian sports car brand will keep its production limited to around 7.000 cars a year, to ensure its exclusivity. The core line-up of two 8-cylinder sports cars and two 12-cylinder sports cars is likely to remain unchanged, although turbocharging should help increase power and decrease fuel economy. And Fiat-Chrysler CEO Sergio Marchionne has again confirmed that Ferrari will not build an SUV.
Read more about Ferrari’s product plans from 2013 to 2018 in this official presentation.
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