DS Car Sales Europe

DS Europe Sales Figures

Data & Charts for Total DS Auto Brand Sales in Europe

DS Sales Data & Trends for the European Automotive Market

The DS line of vehicles was introduced by French car maker Citroën in late 2009. At first under the DS subbrand, but the company decided to turn DS into a stand-alone brand to distinguish its premium offerings from the mainstream Citroën vehicles. The name DS (pronounced déesse in French, which means goddess) is intended to remind of the very successful and very advanced 1955-1975 Citroën DS executive car.

The French are aiming for the huge Chinese car market as well with their DS brand, in order to benefit from high demand for European luxury products in that part of the world. The European line-up of the brand consist of 3 models, while the Chinese also get a compact crossover, which unfortunately wasn’t developed for the European market, a big mistake from the product planners at PSA.

The subcompact DS3 was the first model to be launched in late 2009. It’s a sporty 3-door hatchback based on the five-door Citroën C3. A mild facelift in 2015 didn’t help the DS3 reverse its sales slide and better compete with its main rivals Mini hardtop, Audi A1 and Alfa Romeo MiTo.

The DS4 is a compact hatchback with hidden rear door handles to make it look like a coupe. Launched in 2010, the DS4 is technically based on the Citroën C4, but was designed with more emphasis on style than practicality. It was also facelifted in 2015 as the brand separated from Citroën. There have been rumors that the next generation may become a four-door coupe with a more sedan-like roofline, much like the Mercedes-Benz CLA and Audi A3 Limousine.

The midsized hatchback DS5 is based on the Citroën C5 and was introduced in 2011. It was facelifted in 2015 to give it the new DS “wing” grille and is the first DS model that carries no Citroën logos anymore. In 2017, the brand will finally launch its long-awaited first crossover, the DS7 Crossback, which is the first model of a product offensive by the brand, hoping to reverse its fortunes and become a respected luxury brand.

In June 2015, DS celebrated 500.000 cumulative sales in Europe. It’s taken the brand 5,5 years to hit that half-a-million milestone.

Also find DS China sales figures. Sales figures for the DS3, DS4, DS5, DS3 Crossback, DS7 Crossback.

Monthly Vehicle Sales

Annual Vehicle Sales

Annual Vehicle Sales Chart

Market Share Chart

sales figures for the DS3, DS4, DS5, DS3 Crossback, DS7 Crossback and any other car model sold in Europe since the early 2000’s.

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.

Sources: Manufacturers, ANDC, JATO Dynamics.

  1. Hello,
    Nice job, quite synthetic and easy to use as I needed to check figures.
    But, I’ve spotted a slight mistake in the following sentence of your text :

    The midsized hatchback DS5 is based on the Citroën C5 and was introduced in 2011

    DS5 is not based on the C5, which is on bilt on the PSA PF3 platform, but DS5 is based on the smaller PF2, using the underpinnings (PF2 platform) of the first generation Peugeot 3008 & 5008. They are built in the same Sochaux factory while PF3 cars are built in Brittany, in Rennes.

    Best regards
    Bertrand Gay
    Founder and Editor in Chief
    AutoStratInternational

  2. Hey guys,
    I think an article on DS would be very interesting and I would like you to consider!
    DS seems to be in freefall in Europe and especially in China. I know new product is coming, but the brand seems to be a disaster. I always felt it was better to keep DS as Citroen and give that brand a better image rather than create this artificial marque.

    1. Hi Andy,
      I agree with you that DS is an absolute disaster and has been mishandled by PSA, especially in China. We’ve discussed this in many articles before and I’ll consider writing a separate article if I can think of a good new angle on the subject and find the time to write it.
      And like you say, (the right) new product is finally on its way, so perhaps its fortune will turn, but I heavily doubt it.

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