Dacia Sales Data & Trends for the European Automotive Market
Dacia has profited from the shift towards premium or low-cost by European car buyers during the recent economic crisis. Dacia’s market share has risen almost every year from 2009 to 2014 with the exception of a small decline in 2011 due to a lack of new products and an aging line-up. After a booming 2014 with another record volume thanks to new and updated models, the French-Romanian brand grew again in 2015, but slower than the overall market and outgrew the market in 2016.
2012 marked the introduction of two all-new Dacia models: the Lodgy midsized MPV and the Dokker van-based car, which have been embraced successfully by the European customers, and got an extra boost when the Stepway versions were launched a few years later.
And with a new generation Sandero and Logan compact cars in 2012 and 2013 respectively and a restyling of the Duster small SUV in 2013, the Dacia line-up was freshened up and that translated in record sales of more than 360.000 sales in 2014, which marks the brand’s 10th anniversary since the Romanian brand’s resurrection by Renault. It was also one of the fastest growing brands that year, and it outsold Kia for the first time ever. Growth continued to over 400.000 sales in 2016.
Dacia’s 2,8% market share in 2014 was almost a full percentage point up from 2010, as the competition is still contemplating how to answer to the Romanian brand’s success, and with Chevrolet having disappeared from the European market in 2015, Dacia will likely take some of the American-South Korean budget brand’s customers.
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