Chrysler Sales Data & Trends for the European Automotive Market
Chrysler sales and market share in Europe had been stable from 2003 through 2006 and declined every year since. Chrysler was officially pulled out of the European car market in 2009, with the exception of the UK and Ireland. The two existing models, the 300C large sedan and Voyager large MPV were rebadged to Lancia Thema and Voyager, while reversely the Lancia Ypsilon minicar and Delta compact hatchback were rebadged to Chrysler models for the UK and Ireland.
This is a result of the take-over of the American automaker by Fiat. In Europe, Lancia and Chrysler each were too small to survive on their own, and it was too expensive to develop a full line of cars for both brands. So Fiat-Chrysler decided to merge the brands, in order to save a lot of money on marketing and distribution. Chrysler was removed from the market in continental Europe, but Lancia had not been sold in the UK since 1993 because of a reputation for bad quality. With this reputation in mind, Chrysler was expected to have a better shot at the UK and Irish markets, so Chrysler still survived in Europe, but with marginal sales of four models in two countries. In 2015 the brand was withdrawn altogether, as Lancia will survive in Italy only with just the Ypsilon.
The Ypsilon was the brand’s best seller, followed by the Voyager at a few hundred units a year. The Delta and 300C have remained niche players, while the Chrysler 200 convertible, rebadged to Lancia Flavia in continental Europe, was not available with right-hand drive at all.
Note: these statistics are for Chrysler separately, click on the brand to find sales figures of Lancia-Chrysler combined and Lancia separately.
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