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Cadillac Sales Figures – Europe Market

Monthly and Yearly Sales Figures for Cadillac in Europe

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Cadillac Sales Data, Trends & Analysis for the European Automotive Market

Cadillac has been trying to get a foothold in the European premium car market for decades, without much success. The German Big Three, Audi, BMW and Mercedes-Benz, have this market pretty much divided among themselves, leaving nothing but a couple of breadcrumbs for other automakers, leave alone an American automaker.

Cadillac Europe Sales Figures & Recent Highlights

It’s not the product, Cadillac has come up with some pretty competitive models lately, with the XT5 replacing the SRX, but even more so with the CT6 and the new generation CTS and the ATS, the latter of which has come a long way from the days of the Saab 9-3 based BLS. These new models have pushed Caddy’s sales numbers in the United States back into territory long unknown to the brand, but they have been unable to increase Cadillac’s European sales to more than a handful a month. In fact, Cadillac car sales in Europe have fallen every year since 2009 till 2014, but started a recovery in 2015, when the brand restarted European operations and started to pursue realistic rather than ambitious targets.

With General Motors pulling Chevrolet out of the European market to focus on Opel as its mainstream brand, GM has promised to give more attention to Cadillac in Europe as a premium player. Still, the demand for American luxury vehicles is limited in Europe and a return to its 2007 peak of 3.000 sales would be an impressive feat and a testament to its greatly improved products.

I do understand why GM will keep trying, though. The brand really needs to compete in Europe to fight its biggest competitors on their home turf in order not to lose its credibility as a true premium brand, giving up on the continent would be a disgrace. But I believe they have a better chance to beat the Germans in the States than to come even close to one tenth of their sales in Europe. And that would give Cadillac at least some credibility in other markets around the world.

Cadillac Annual Sales, Growth & Market Share in Europe

Below we have a table that shows total Cadillac sales volumes for the European automotive market, broken out by year since 2005. This data captures all Cadillac vehicle sales for the entire European automotive market.

Year Sales YOY Change Marketshare Marketshare Change
1987 2,517 0.00 6.49 0.00
1988 3,065 21.77 11.73 44.70
1989 3,276 6.88 28.46 58.77
1990 3,407 4.00 38.98 27.00
1991 2,643 -22.42 44.30 12.01
1992 2,314 -12.45 42.76 -3.59
1993 2,655 14.74 56.77 24.67
1994 1,391 -47.61 44.43 -27.78
1995 0 -100.00 0.00 0.00
1996 1,676 0.00 62.63 100.00
1997 25,411 1,416.17 0.31 -20,267.05
1998 25,333 -0.31 0.27 -14.95
1999 15,068 -40.52 0.13 -101.17
2000 18,135 20.35 0.15 14.16
2001 10,413 -42.58 0.08 -84.79
2002 599 -94.25 0.00 -1,650.83
2003 918 53.26 0.01 34.46
2004 1,035 12.75 0.01 1.54
2005 1,967 90.05 0.01 47.41
2006 1,521 -22.67 0.01 -27.90
2007 1,688 10.98 0.01 9.68
2008 1,325 -21.50 0.01 -18.77
2009 557 -57.96 0.00 -143.06
2010 822 47.58 0.01 34.90
2011 368 -55.23 0.00 -122.22
2012 307 -16.58 0.00 -8.01
2013 213 -30.62 0.00 -44.08
2014 279 30.99 0.00 18.83
2015 423 51.61 0.00 29.43
2016 540 27.66 0.00 15.87
2017 801 48.33 0.01 29.36
2018 906 13.11 0.01 12.72
2019 445 -50.88 0.00 -109.60
2020 106 -76.18 0.00 -219.25
2021 496 367.92 0.00 78.90
2022 684 37.90 0.01 32.71

Cadillac Europe Annual Sales Units & Growth Chart

Below is a visual representation of Cadillac’s European sales units over time. We have both the Cadillac sales units and the market share in the European market. Click on the items in the legend to see each series by itself.

Cadillac Europe Growth Rate & Market Share Chart

Below is the annual growth rate for the Cadillac brand in Europe, shown against the Cadillac’s marketshare changes in Europe. This gives you a good look into how Cadillac has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.

The Best-Selling Cadillac Cars & SUVs in Europe

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