BMW Sales Data & Trends for the European Automotive Market
BMW sales in Europe have risen from 2009 to 2011 and then stabilized until 2013 before continuing their growth again, setting a new volume record in 2016. BMW’s market share has kept on rising every year since 2009, for a total gain of over 2,5 percentage points.
The introduction of the BMW X1 small crossover in 2009 has added over 500.000 sales to the brand’s total and its second generation, launched late 2015, became the brand’s best seller in January 2017. Its bigger brother X3 has seen its sales slide from its peak in 2012 and will need an update soon as the competition has grown stronger in that segment.
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