Bentley Sales Data & Trends for the European Automotive Market
Bentley sales in Europe are back up and have been rising steadily from 2009 through 2016, thanks to rising sales of its “volume” model Continental GT/GTC and the introduction of a new top-of-the-line Mulsanne.
The Continental GT has been the cornerstone of the Bentley brand and its best selling car since its introduction in 2003. It was an instant hit, pushing Bentley sales figures into formerly unknown territories. The Speed versions, with added horsepower and shedded weight kept its sales up in the last stages of its career. The second generation, introduced in 2011, added a V8 engine to the existing W12, improving fuel efficiency and making the car more attainable for a larger audience.
A new Mulsanne was introduced in 2010 as a true successor to the Bentleys from earlier days with the same name, something the Continental GT-based Flying Spur never really has been able to do, even though it’s a great car. The Mulsanne even outsold its less expensive sibling in 2011 and 2012. The new generation Flying Spur has made a sales comeback in 2013. In 2016, the British brand has launched its first SUV, the Bentayga. Upon launch, it was the fastest, most luxurious and most expensive SUV on the market. Bentley’s production capacity of 5.000 annual units has already been sold before its launch. In its first year, almost 1.000 copies were sold in Europe, making it Bentley’s second best selling model and boosting brand sales to near its 2007 peak.
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