Audi Sales Data & Trends for the European Automotive Market
Audi European sales have risen steadily every year from 2009 to 2016. As a result, the brand has added almost 1,5 percentage point of market share during the period.
This is a result of a growing line-up, filling all niches and creating new ones in the premium segment of the market. For example, the subcompact Audi A1 was introduced in 2009 and added almost 100.000 annual car sales to Audi’s total from 2011 onwards. Then in 2010, Audi introduced the A7, a four door luxury coupe to compete with the Mercedes-Benz CLS. Both models showed similar sales in 2011 and 2012, but since 2013 the A7 has fallen behind the CLS in sales as Mercedes launched the Shooting Brake version. The introduction of the sporty top-of-the-line RS7 has been unable to reverse this slide.
To fill the line-up of Q-model SUV’s, Audi introduced the compact crossover Q3 in 2011, which added over 70.000 annual sales. This was followed in 2016 by the even smaller Q2.
In 2015, Audi continued to freshen its line-up with the new generations of the TT sports car, Q7 large SUV and A4 midsized premium car, and a redesign of the Q5 midsized SUV and A5 coupe, convertible and Sportsback followed in 2016.
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