Alfa Romeo MiTo Sales Data & Trends for the European Automotive Market
The Alfa Romeo MiTo was introduced in 2008 to compete in the European premium small segment against the Mini and the (then) upcoming Audi A1. It was outsold by a large margin by both those cars, peaking at 60.000 sales in 2009, while its two competitors sold around 100.000 cars annually. The Citroën DS3 sold around 65.000 annually.
Its name is an aggregation of the Italian cities Milano and Torino, as it has been designed by Alfa Romeo in Milan and it is produced by Fiat in Turin. Besides that, mito is the Italian word for myth or legend.
The front-wheel drive only MiTo is built on the same platform as the Fiat Punto, which is also used for the Opel Corsa and Opel Adam. The same platform, but widened is used for the Fiat 500L and 500X, while the stretched version of this platform carries the Fiat Linea, Opel Meriva, Fiat Doblo and Opel Combo.
Sales of the Alfa MiTo peaked at 62.122 in 2009 and slowly decreased every year since. The model received a minor update in 2013, but most of the changes were done to give the interior a more premium feel and a new 0,9 liter Twin Air Turbo engine, while the exterior design was only slightly modified. A planned 5-door version has been scrapped due to disappointing sales.
See how Alfa Romeo MiTo sales compare to the other models in the premium small car segment.
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