Alfa Romeo 147 Sales Data & Trends for the European Automotive Market
The Alfa Romeo 147 was introduced in Europe in 2000 as a 3-door hatchback, replacing the Alfa Romeo 145. In 2001, the 5-door was introduced as a replacement to the Alfa Romeo 146. While the 146 had a sedan-like silhouette, differentiating it from the 145, their successor 147 was clearly a hatchback in both 3-door and 5-door bodies. More importantly, the 147 was no longer aimed at Europe’s highest volume compact segment, also called the “Golf-segment”, but at the premium compact segment, where it faced the Audi A3 and BMW 1-series, as Fiat wanted Alfa Romeo to become the sporty premium brand of the group and Lancia the luxury premium brand.
The front-wheel drive only 147 was derived from the successful Alfa Romeo 156. The platform of the slightly larger sedan was shortened by 5 cm and the design of the 147 was inspired by the 156 as well. Notable features are the typical Alfa V-shaped grille and the rear door handle of the 5-door, which was hidden in the C-pillar. Just like the 156, the 147 was also offered in a GTA (Gran Turismo Alleggerita) version, which offered the same 3.2 L V6 engine. This delivered a maximum output of 250 hp (184 kW) and 300 Nm of torque.
The 147 was voted European Car of the Year in 2001 and sales peaked in 2002 at 95.354 cars, sales slowly decreased every year since, to just 16.031 in 2009. It was replaced by the Alfa Romeo Giulietta in 2010.
At the end of 2004, the Alfa 147 was facelifted, giving it a more aggressive look thanks to the larger headlights and grille, inspired by the Viconti Concept car of 2004.
Annual sales figures for the Alfa Romeo 147 in Europe.
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