Traum Sales Data & Trends for the Chinese Automotive Market
Traum is a brand under Zotye Auto, launched to the domestic Chinese auto market in 2018. Its cars are produced by Zotye´s subsidiary Jiangnan Auto and are marketed to young car buyers.
Traum is the German word for Dream and its slogan in English is “Driven by Dreams”, but its Chinese name 君马 (Junma) translates to Supreme Horse, which is a bit confusing considering the logo features wings. The brand launched in January 2018 with the S70 which is a crossover of an SUV and an MPV, followed by the strangely named Seek5 in August of that year, and is planning to launch the Meet3 crossover and the D50 crossover as well.
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