Nanjing Sales Data, Trends & Analysis for the Chinese Automotive Market
Nanjing Auto was a subsidiary of Yuejin Automotive Group, which merged with SAIC Motor at the end of 2007. I had bought the rights and tooling of the first generation (1984-1993) Seat Ibiza and produced that car from 1999 to 2003 in China as the Zhongguo Nanjing NJ6400 (later Encore). In the second half of 2003 the license expired, so Nanjing redesigned the model and renamed it Soyat. They also launched a wagon version inspired by the more modern Seat Inca (which was based on the second generation Ibiza). The two models were produced until 2007. Nanjing also produced the Fiat Palio, Perla and Siena bought the assets of the bankrupt MG Rover. Sales figures for the Nanjing Yuejin Soyat, Unique and any other car model produced and sold in China since the early 2000’s.
Car sales statistics from China only include domestic production and exclude imported models.
Nanjing Annual Sales Data and Market Share in China
Below we have a table that shows total Nanjing sales volumes for the Chinese automotive market, broken out by year. This data captures all Nanjing vehicle sales for the entire Chinese automotive market.
| Year | Sales | Growth |
|---|---|---|
| 2003 | 541 | |
| 2004 | 3,756 | 594.27 |
| 2005 | 4,073 | 8.44 |
| 2006 | 1,234 | -69.70 |
| 2007 | 908 | -26.43 |
Nanjing China Annual Sales Units & Growth Chart
Below is a visual representation of Nanjing China sales units over time. We have both the Nanjing sales units and the market share in the Chinese market. Click on the items in the legend to see each series by itself.
Sources: Manufacturers, ANDC, JATO Dynamics.
