Qoros_5_SUV-car-sales-figures-China-september-2015

China car sales analysis September 2015

Auto-sales-statistics-China-Zotye_Damai_X5-SUVAfter three months of declines, Chinese car sales have rebounded into positive territory in September, up 6,8% to almost 1,7 million locally produced models, with a Seasonally Adjusted Annualized selling Rate (SAAR) at 19 million units, the highest it’s been since last May. As we’ve seen for almost the entire year, the only segment to boost sales is the SUV segment, up 59% to 566.500 units, while the other segments continue to slide, at -11% to 951.500 sales for sedans and -4,1% to 161.300 for MPVs. Year-to-date, just over 13,8 million domestically produced cars have been sold in China, an increase of 5,4%. As the Chinese government has cut the purchase tax on small cars (with engines of 1,6 liters or less) in half, effective from October until the end of next year, car sales in China are set to remain robust for the rest of the year.

EVs and Plug-In Hybrids had an excellent month in September, with EV sales quadrupling to more than 19.000 units and PHEV sales up 230% to 8.800 units, both thanks to tax incentives of (local) governments. In the first three quarters of 2015, combined EV and PHEV sales are up 330% to 87.500 full electric cars and 49.200 plug-ins.

Please note these figures exclude import models, unless specifically noted.

European brands

Auto-sales-statistics-China-Mercedes_Benz_C_Class_L-sedanEspecially the German premium brands enjoyed a nice rebound in September with Mercedes-Benz – yet again – closing in on its rivals and Audi losing some of its advantage. Audi remains the largest luxury brand in China, with total sales of 53.095 vehicles, up 2,9%. Audi‘s sales of locally produced models were up 6,3% to 49.672 units. BMW follows with total Chinese sales up 11% to 41.150 units, of which 25.799 locally produced cars. Mercedes-Benz sales in China soared 53% to 38.663 units, while sales of Chinese-built Benzes were up 92% to 24.904 thanks to the addition of the GLA compact crossover. Porsche, which has no production in China, notched up a 24% increase in sales to 5.407 imported vehicles in September, thanks to strong demand for its crossover models Cayenne and Macan. Chinese-owned Volvo seems unable to benefit from the return to form of premium brands, as it reported a 5,7% decline in total sales to 6.957 cars, of which 5.755 locally produced models, its third-highest volume of the year so far. French luxury brand DS is up a whopping 91% on last year, when the DS6 crossover was not yet available. DS also hits its second highest volume of the year, as the DS 5LS sedan also has a reasonable month.

After 3 consecutive months below 200.000 sales, September marked a possible return to growth for Volkswagen, as the troubled brand sees its decline reduced to just 3%, which makes September the best month in terms of year-over-year growth/decline since February. Year-to-date, VW is still down 8,8% on last year. Similarly Skoda, after 5 straight months of increasing declines, has returned into the positive by a mere 1,6% and the brand’s third best volume of the year.

PSA also recovers from a few horrible months, with Peugeot down just 5% on strong 408 sedan volume and Citroën down 9,5% despite each of its vehicles scoring its highest volume since May. On the other hand, Fiat continues to struggle with its 2-vehicle line-up down another 68%.

Japanese brands

Auto-sales-statistics-China-Honda_CRV-SUVHonda continues to be a star performer, even when the overall market was down. With a perfect timing for the launch of its crossover line, Honda has grabbed a significant chunk of market share that Volkswagen has dropped because it lags an entry in the hot-selling small crossover segment. Honda improves another 57% on last September thanks to continued successes for the Vezel and XR-V at 11.721 and 12.821 units respectively, but also with an updated CR-V this month, which doubled its volume year-on-year to 17.712 sales. Nissan also recovers from its losses earlier this year, up 19,7% and scoring its highest volume of the year so far. The Sunny, Sylphy and Teana sedans improve, but the X-Trail SUV and the new generation Murano give the brand a boost as well. Nissan‘s luxury brand Infiniti scores its third-best volume of the year.

Toyota China sales are flat, as the brand’s RAV4 and Highlander crossovers and Prado SUV show nice improvements to offset a slowdown for the Vios and Camry sedans. After a slight dip last month, Mazda is back up 9,3% again, and the brand will be happy to see that most of this growth comes from its latest vehicles with the SkyActive engines: CX-5, Mazda6 Atenza and Mazda3 Axela. Mitsubishi and Suzuki continue their steep losses at -23,8% and 38,1% respectively. In September, Mitsubishi depended on the ASX for 81% of its sales, as none of its other nameplates has sold more than 700 units in a single month so far this year. All of Suzuki‘s carry-over vehicles rack up significant losses, which aren’t offset by the addition of the Alivio sedan this year.

Hyundai-Kia

Auto-sales-statistics-China-Hyundai_ix25-SUVThe South Korean brands recover somewhat from the hits they took in recent months, but they’re not in the black just yet. Hyundai does better than its sister brand, with sales down just 5,4% in September, vs. -23,6% for Kia. This can almost entirely be attributed to crossover sales, with the ix25 selling about 2,5 times as many vehicles as its platform sibling KX3 at 8.382 vs. 3.168, while the ix35 and Tucson combined sell double the volume of the Sportage and Sportage R combined.

US brands

Auto-sales-statistics-China-Buick_Excelle_GT-sedanMixed success at General Motors, with happy faces at its biggest brand (in China) Buick, up 17% and year-best scores for the Envision crossover and the all-new Weilang (Verano) and redesigned Excelle GT sedans, while the Opel Insignia-based Regal had its second-best month of the year. On the other hand, Chevrolet sales dipped more than 20% for the sixth consecutive month, as all of the brand’s nameplates except the Captiva crossover lost volume. GM did go on record to claim that 80% of the company’s volume in China (including local brands Baojun and Wuling) would be eligible for the tax break effective October 1st, so they expect a significant improvement for the last quarter of the year. Cadillac scored its highest volume of locally produced vehicles since March and doubled up year-on-year as the XTS was stable at 2.308 units and the all-new ATS-L boosted the brand thanks to 2.627 sales. Ford sales in China were down 6%, as the Escort sedan had its highest volume since March and the Ecosport small crossover recovered from a few slow months, but the all-new Edge SUV had an off-month in September at 2.622 sales compared to more than 7.000 in each of the last three months.

Chinese brands

Another positive note for General Motors is the continued success story of its local brand Baojun, which almost doubled its volume of last year as the 560 crossover has become the brand’s best selling model in only its third month of sales, without cannibalizing the 730 MPV too much. GM’s other local brand Wuling somewhat recovered from a few forgettable months with sales down “only” 8% as China’s best selling vehicle the Wuling Hongguang topped 50.000 sales for the first time since April again.

CheryAuto-sales-statistics-China-Denza_EV increased its decline yet again, losing 30% of its volume in September as the Arrizo sub-brand doesn’t seem to vibe with Chinese carbuyers despite the addition of two new models this year. The Tiggo 3 and Tiggo 5 crossovers also suffered from increased competition. Denza enjoyed its best month ever and sold more than twice as many EVs as it did in August, but at 252 sales, the Daimler-BYD electric car sub-brand still is a huge disappointment. BYD itself saw flat sales even with the recently launched Plug-In hybrid SUVs Song and Tang starting to gain traction at 3.044 and 1.113 sales respectively.

Auto-sales-statistics-China-Geely_Vision-sedanGAC Trumchi continued to be boosted by the GS4 crossover, which was launched last may and enjoyed record sales of 18.900 units in September, or 86% of total brand sales. Geely improved 18% as the new generation FC Vision sedan sold more than sixfold of last year at 11.240 units and the all-new GC9 midsize sedan had its best month since its launch in March at 4.130 units. Great Wall lost more than half of its volume yet again to just over 6.500 vehicles as the company focuses on the Haval SUV brand, which added a third of volume to just over 52.000 units sold. The Haval H6 was again the best selling SUV in China and #4 overall at more than 30.000 sales.

Qoros_5_SUV-car-sales-figures-China-september-2015Lifan on the other hand continues to struggle at -37% despite both of its launches of this year, the 820 flagship sedan and Lotto MPV, reaching their highest volume in September. The drop is due to its crossovers X50 and X60 suffering from the influx of new competitors. Qoros on the other hand reaches a volume record, as the 3 City SUV almost hits 1.000 sales. That’s still a long way from a breakthrough for the brand, which has just revealed the larger Qoros 5 SUV in Milan before showing it at the Guangzhou Auto Show next month. What an SUV can do to boost your brand, Yema can show you, as the T70 now takes over 90% of total brand sales

New models

For new models are added to the Chinese car sales ranking this month, two SUVs and two MPVs, and all four seem to have a promising future in their home country.

Auto-sales-statistics-China-JAC_Refine_S2-SUVThirteen months after launching the very successful crossover Refine S3, which has been the brand’s best seller all year with over a third of its volume, JAC introduces a smaller crossover Refine S2. At 6.930 sales, the S2 is already at half the volume of the S3 in just its first month, so it’s safe to say it will become the highest volume nameplate for JAC in coming months. The only question remains is: how much will it cannibalize on its larger (and older) sibling. We’ve seen from Brilliance with the V3 and V5 that this can become a serious challenge for a brand looking to boost its overall volume.

Auto-sales-statistics-China-Jinbei_750-MPVJinbei has introduced its second MPV this month: the 750, which has taken more than just a few design clues from the Baojun 730, on top of the very similar name. In its first month, the 750 racks up 4.810 sales or 84% of total brand sales and therefore helps Jinbei to its monthly volume record by a country mile.

 

 

Auto-sales-statistics-China-Yingzhi-Enranger_737-MPVNew brand Enranger has started sales of its second model, the 737 MPV. At 1.658 sales, the Yingzhi (as the brand is called in Chinese) 737 was immediately the brand’s best selling model, ahead of the just three months old G3 crossover.

Zotye has started sales of the Damai X5 crossover (known as the T500 when in prototype phase), which had a humble beginning at 1.526 sales, considering the T600 topped 10.000 units this month. Expect the Damai X5 to reach such volume in coming months as well.

Chinese car brand ranking September 2015

——- Excludes imported cars ——-

# Model September 2015 September 2014 Change
1 Volkswagen 217.872 224.811 -3,1%
2 Buick 97.610 83.349 17,1%
3 Hyundai 90.108 95.255 -5,4%
4 Honda 89.613 56.801 57,8%
5 Toyota 86.920 87.066 -0,2%
6 Changan 77.954 69.144 12,7%
7 Nissan 77.470 64.733 19,7%
8 Ford 64.685 69.061 -6,3%
9 Chevrolet 56.693 73.908 -23,3%
10 Wuling 55.719 60.652 -8,1%
11 Haval 52.081 39.032 33,4%
12 Audi 49.672 46.717 6,3%
13 Baojun 48.059 24.898 93,0%
14 Geely 45.782 38.533 18,8%
15 BAIC 43.824 27.059 62,0%
16 Kia 43.545 57.010 -23,6%
17 Dongfeng 37.918 38.780 -2,2%
18 BYD 35.971 36.218 -0,7%
19 Peugeot 33.379 35.137 -5,0%
20 Chery 30.113 43.349 -30,5%
21 JAC 29.605 16.182 83,0%
22 Citroën 26.258 29.001 -9,5%
23 BMW 25.799 23.363 10,4%
24 Mercedes-Benz 24.904 12.956 92,2%
25 Skoda 23.992 23.600 1,7%
26 GAC 21.867 10.361 111,1%
27 Mazda 20.441 18.705 9,3%
28 FAW 19.083 23.487 -18,8%
29 Zotye 14.631 14.213 2,9%
30 Haima 13.769 12.874 7,0%
31 Suzuki 12.683 20.500 -38,1%
32 Brilliance 10.332 10.269 0,6%
33 Venucia 9.455 9.778 -3,3%
34 SAIC Roewe 8.970 8.187 9,6%
35 Lifan 7.606 12.106 -37,2%
36 SAIC MG 7.035 3.222 118,3%
37 Great Wall 6.561 14.896 -56,0%
38 Soueast 6.058 4.492 34,9%
39 Hawtai 5.930 5.936 -0,1%
40 Volvo 5.755 359 1503,1%
41 Jinbei 5.712 1.201 375,6%
42 Leopaard 5.706 1.350 322,7%
43 Luxgen 5.638 6.796 -17,0%
44 Landwind 5.001 2.500 100,0%
45 Cadillac 4.935 2.430 103,1%
46 Yema 4.661 1.028 353,4%
47 Karry 4.005 315 1171,4%
48 Mitsubishi 3.299 4.332 -23,8%
49 Enranger (Yingzhi) 2.795 0 New
50 Infiniti 2.391 0 New
51 DS 2.306 1.207 91,1%
52 Fiat 2.100 6.592 -68,1%
53 Changhe 2.018 0 New
54 Gonow 1.830 3.921 -53,3%
55 Jiangling 1.827 1.189 53,7%
56 SAIC Maxus 1.684 470 258,3%
57 Zhongxing ZX Auto 1.528 2.471 -38,2%
58 Qoros 1.400 823 70,1%
59 Jiangnan 1.023 1.136 -9,9%
60 Huasong 621 0 New
61 Foton 566 537 5,4%
62 Jonway 519 583 -11,0%
63 Everus 279 60 365,0%
64 Denza 252 0 New
65 Huanghai 231 400 -42,3%
66 DongfengHonda 146 19 668,4%

Chinese car brand ranking January – September 2015

——- Excludes imported cars ——-

# Model Jan- Sept 2015 Jan- Sept 2014 Change
1 Volkswagen 1.935.310 2.121.910 -8,8%
2 Hyundai 724.742 812.399 -10,8%
3 Changan 707.695 523.080 35,3%
4 Toyota 705.531 669.518 5,4%
5 Buick 685.680 669.579 2,4%
6 Honda 645.059 489.103 31,9%
7 Ford 598.773 591.455 1,2%
8 Nissan 579.249 608.631 -4,8%
9 Wuling 462.059 543.811 -15,0%
10 Haval 449.404 274.236 63,9%
11 Chevrolet 446.765 540.690 -17,4%
12 Kia 402.718 459.759 -12,4%
13 Dongfeng 365.409 300.030 21,8%
14 Audi 365.339 373.431 -2,2%
15 Geely 363.574 276.762 31,4%
16 BYD 312.644 297.956 4,9%
17 BAIC 312.345 160.154 95,0%
18 Baojun 306.071 82.410 271,4%
19 Peugeot 287.496 280.905 2,3%
20 Chery 280.284 315.256 -11,1%
21 JAC 236.825 123.582 91,6%
22 BMW 211.620 209.989 0,8%
23 Citroën 207.005 237.583 -12,9%
24 Skoda 191.252 202.161 -5,4%
25 Mercedes-Benz 178.392 99.715 78,9%
26 Mazda 167.222 142.755 17,1%
27 FAW 158.478 192.526 -17,7%
28 Suzuki 133.165 188.112 -29,2%
29 Zotye 132.166 99.832 32,4%
30 Haima 114.936 123.296 -6,8%
31 GAC 113.009 74.671 51,3%
32 Lifan 105.976 103.002 2,9%
33 Brilliance 100.601 104.169 -3,4%
34 Venucia 82.808 81.640 1,4%
35 Great Wall 65.534 142.721 -54,1%
36 SAIC Roewe 63.324 93.038 -31,9%
37 Hawtai 49.451 29.215 69,3%
38 Volvo 46.790 3.494 1239,2%
39 SAIC MG 46.470 39.721 17,0%
40 Mitsubishi 43.343 50.472 -14,1%
41 Luxgen 42.028 33.384 25,9%
42 Soueast 38.787 39.646 -2,2%
43 Cadillac 37.841 22.675 66,9%
44 Karry 30.958 4.145 646,9%
45 Yema 26.038 9.396 177,1%
46 Leopaard 24.237 14.015 72,9%
47 Fiat 23.986 46.027 -47,9%
48 Landwind 23.819 25.129 -5,2%
49 Gonow 22.001 31.038 -29,1%
50 Infiniti 17.911 0 New
51 DS 16.429 14.589 12,6%
52 Jiangling 14.979 20.392 -26,5%
53 Zhongxing ZX Auto 13.527 10.670 26,8%
54 Changhe 13.285 304 4270,1%
55 Jinbei 13.212 9.725 35,9%
56 Youngman Lotus 11.581 43.740 -73,5%
57 SAIC Maxus 10.526 2.028 419,0%
58 Qoros 9.411 4.310 118,4%
59 Jiangnan 7.522 10.244 -26,6%
60 Enranger (Yingzhi) 5.354 0 New
61 Jonway 5.005 4.719 6,1%
62 Huanghai 4.279 6.266 -31,7%
63 Foton 4.221 5.918 -28,7%
64 Everus 2.743 3.676 -25,4%
65 DongfengHonda 1.974 9.567 -79,4%
66 Denza 1.116 0 New
67 Huasong 749 0 New
68 Hafei 19 655 -97,1%

 

Chinese car model ranking September 2015

[excel_table fname=”China-auto-sales-2015-September”]

Chinese car model ranking January – September 2015

[excel_table fname=”China-auto-sales-2015-January-September”]

  1. Hi Bart, A nice comprehensive coverage (almost). I know that the Land Rover Evoque is made in China so should be listed but I couldn’t find it. Any explanation for that? Thank you.

    1. Hi RayCee,

      you’re right, the Range Rover Evoque is reported to be produced in Changsu, in a Joint Venture factory with Chery Automobiles. However, I haven’t found any reported sales statistics for the model. This may have one of the following reasons:
      Either production isn’t fully up to steam yet, as I’ve heard there are some starting up issues and full production may not be reached until 2016.
      The 3-door Evoque and possibly some of the 5-door are still imported from the UK and there may be no specific data on the number of locally produced vs. import sales
      Or the most obvious and credible reason: Chery Land Rover simply doesn’t yet report production figures and sales of the Evoque yet. As you may know, statistics in China isn’t always a 100% factual thing, and manufacturers somethimesare just as fickle with reporting their “official” numbers as the government can be.
      Only one thing’s for sure: once the data is out there, you’ll find it here as well!

      1. Thank you Bart for your excellent answer. I hadn’t thought about possible production issues. I have heard occasional comments about working with the Chery company and how the negotiations went between JLR and Chery before the joint venture went ahead. Hard to get a clear picture. It probably wouldn’t be prudent for JLR to be saying much about it anyway.

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