Auto-sales-statistics-China-Buick_Encore-SUV

China car sales analysis October 2015

The Chinese government’s tax cut to boost sales of smaller cars has helped the car market to a 15% gain in October, to almost 1,9 million units, making its the second best month of the year, after January. The Seasonally Adjusted Annualized Selling Rate (SAAR) was up from 19 million units in September to 21,8 million units in October, also the second highest of the year.

Auto-sales-statistics-China-Buick_Encore-SUVThe tax cut, from 10% to 5% on cars with engines up to 1,6 liters, was introduced October 1st. As a result, compact car sales were up 17%, as 69% of all cars sold in October fell within those criteria. The effects of the tax cut are expected to last at least through the end of this year, making sure the the Chinese car market still on track for yet another record breaking year. All segments of the market were back in the black this month, although not equally: SUVs continued to surge, up 61% to 622.000 units, while MPVs were up 4,6% to 193.000 and sedan sales were up by only 0,2% to 1,05 million units. The market share of local manufacturers was up 3,4 percentage points on October 2014, to 39,5%.

Please note these figures exclude import models, unless specifically noted.

European brands

BMWAuto-sales-statistics-China-BMW_5_series_L-sedan October sales in China, including Rolls Royce and Mini, were up 4,8% to 41.500 vehicles, of which 22.894 of its three locally produced models, up 3,5%. Year-to-date, BMW Group sales are up 2,3% to 384.176 units, of which 61% locally built. That means Mercedes-Benz has closed in again this month, with 33.088 sales, up 43%. Year-t0-date, Mercedes is up 32% to 299.375 units, with two thirds China-made. And with local production ramping up of the GLC as a replacement to the GLK, Mercedes is expected to carry its momentum for the next couple of months. Audi remains the largest luxury brand in China, with sales of 47.236 locally produced cars in October, an increase of 14% year-on-year, as the brand is down 2% to 412.575 local units year-to-date.

Porsche saw a sales increase of 44% in October to 4.950 imported cars, and year-to-date Porsche China sales are up 37% to 49.190 units. As a result, China has passed the US as Porsche’s biggest market, thanks to its SUVs Macan and Cayenne. Like Porsche, China has overtaken the US as Volvo‘s biggest market as well, although in October, the US was slightly back ahead again, as Volvo China sales edged up just 2% to 7.066 units, of which 78,5% locally produced.

Auto-sales-statistics-China-Citroen_C4_sedanCitroën and Peugeot sales ended a 4-month long slide for both brands to win back 6% at Citroën to 28.059 and 10% at Peugeot on last October to 37.079, as the C3-XR enjoyed its best month ever with 6.720 units and the all-new C4 Sedan was introduced. In the first ten months of 2015, Peugeot sales are up 3%, but Citroën is still down 11%. Their luxury brand DS keeps swinging from great to terrible months, down 46% in October to just 1.608 sales after a 64% gain in September. Year-to-date DS China sales are flat, despite the addition of the DS6 crossover.

Fiat continues to struggle to make a mark in the largest car market in the world, with sales of its two local models down 58% in October to 2.521 units and down 49% for the year so far. Skoda sold almost 10 times as many cars in October, at 25.018 units, an increase of a modest 3,35%, lifting its year-to-date total to -4,5%. Meanwhile at Volkswagen, China’s best selling brand by a large margin, sales are up for only the second month in 2015. The German brand gained 5,2% to 232.325 units last month, and January-October sales down 7,5% to 2.167.635 units.

Japanese brands

Auto-sales-statistics-China-Nissan_Lannia-sedanHonda continues to benefit from fresh and hot products, launched at exactly the right moment in the Chinese market. Thanks to strong SUV sales of the CR-V, XR-V and Vezel, the Japanese brand is up 22% to 86.053 units in October, with ten-month sales up 30,6% to 731.112 units. As result, Honda has turned a deficit of 86.000 units to Nissan in all of 2014 into a almost 65.000 unit advantage in the first ten months of 2015. Nissan did edge out Honda in October, with 87.058 sales, an increase of 12%, boosted by the X-Trail and new Murano SUVs as well as their sedans Sunny and Sylphy, and the launch of the sharply lined Lannia (Bluebird) sedan. Year-to-date sales as Nissan are still down 2,9% at 666.307 units. Nissans luxury brand Infiniti continues its surge thanks to the start of local production of two key vehicles. Total sales were up 29% to 3.740 units, of which 62% were the two locally built models Q50L and QX50. Year-to-date, Infiniti China sales have advanced 36% to 32.169 units, with a similar ratio of local vs. import. Toyota keeps its position as the leading Japanese brand in China, with sales up 8% in October to 97.387 and ten-month sales up 5,7% to 802.918 units.

The smaller Japanese brands continue to struggle in China, with Mitsubishi down 35,7% to 4.508 units, and 83% of them the ASX crossover. So far this year, Mitsubishi is down 16,7%. Despite specializing in small cars which should benefit from the tax cut, Suzuki sales were down 15,2% last month to 18.701 units, and year-to-date sales are still down 27,7%. Mazda has done much better so far this year, but suddenly slipped in October, as sales fell 3.8% to 20.915 units on a slowdown of both generations Mazda6 sedan. So far in 2015, Mazda sales are still up 14,3%.

Hyundai-Kia

Auto-sales-statistics-China-Hyundai_Tucson-2015-SUVThe Korean brands have rebounded in October, with Hyundai ending a six-month slide to gain 8,2% at just over 100.000 units and Kia down less than 1% to 56.506 units. The new generation Tucson scored its second month above 10.000 units without cannibalizing the ix35. YTD Hyundai sales are still down 8,8% but that will shrink quickly if the brand’s SUVs keep selling swiftly. At Kia, the K3 has dragged the brand down in recent months, but rebounded to its former levels in October, but the brand is still down 11% so far this year.

US brands

Auto-sales-statistics-China-Buick_Weilang-Verano-sedanBuick has an absolute stellar month, with sales up 37% to 101.599 units, a monthly record for the brand and helping it become China’s #2 brand in October, thanks to year-best sales of the Encore and Envision SUVs as well as the Verano (Weilang) and Excelle XT/GT sedans. In the first ten months, Buick is now up 5.8%. Its sister brand Chevrolet shows no strong signs of improvement as it suffers its 7th consecutive month of double digit declines, with a loss of 14,4% in October to 54.636 units and a year-to-date decline of 17%. Ford on the other hand rebounds from 3 months of sales declines to an increase of 17,2% to 81.028 sales as the Edge large SUV enjoys its best month ever. Exactly one year after the start of local production for the ATS-L, Cadillac shows an increase of 14% to 4.400 units, while ten-month sales are up 59,2%.

Chinese brands

One of the major success stories of the year continues as SAIC and General Motors sub-brand Baojun posts another impressive improvement thanks to the launch of the 560 SUV, which has become the brand’s best selling model in only its fourth month of sales, boosting Baojun 89,6% this month and 210% YTD (yes, that’s more than triple the volume of Jan-Oct 2014!).

Auto-sales-statistics-China-BYD_Song-SUVBAIC benefits from launching no less than 7 all-new models this year, as its sales are up 73,2% for the month and 91,4 year-to-date. The small SUV Brilliance V3, although cannibalizing its larger sibling V5, has its best month since its launch in May to help Brilliance gain 32,4% in October, with year-to-date sales virtually flat. At BYD, the recently launched Plug-In Hybrid SUVs Song and Tang both enjoy record months, although their progress is still rather slowly at 2.301 and 3.212 units respectively. As a result, BYD sales are flat in October and up 4,3% for the year. After six months of declines, Chery is back into positive territory with an increase of 1,3% in October, but YTD sales are still down just over 10%.

First Auto Works is down for the ninth consecutive month, as the brand has launched only one new model this year, the upper segment sedan Honqi H7. FAW sales contract 19,8% in October and 18% for the year so far. On the other hand, Geely continues its steady progress of ten consecutive months of increases, at 18% in October and 29,5% so far this year. Geely is boosted by the redesigned Vision, Emgrand and flagship GC9 sedans, while its only crossover GX7 lost a third of their combined volume. GAC Trumpchi is still heavily dependent on the all-new GS4 crossover, which enjoys the best month since its launch, helping the brand more than double its volume of last October.

Auto-sales-statistics-China-Leopaard_Q6-SUVGreat Wall‘s SUV brand Haval misses its record volume of last January by 450 units as it improves another 40,2% in October to 63.826 units and up 60,5% this year. This is in sharp contrast with Great Wall brand car deliveries, which were down 45,7% to 8.667 units. At Leopaard, both the 7 month old CS10 and the 3 month old Q6 reach record volumes as they help the brand to more than quadruple October sales and almost double year-to-date sales for the brand. Despite three new product launches this year, Lifan is down for the fourth straight month at -30,7% to 8.875 units and is also down into the red year-to-date now. Contrastingly, Qoros further improves on its record volume of last month by another 3 units, and at Roewe, the all-new 360 has become the brand’s best selling model in only its fourth month of sales.

New models

No less than five new entries in the ranking this month, of which only one SUV. At 3.756 units, the Nissan Lannia is the most successful, despite its controversial design. The Citroën C4 Sedan should replace the C-Quatre Sedan to slot between the C-Elysee and the C4L. It sold 2.369 units in its first month and seems to cannibalize the C4L more than the its supposedly predecessor.

Auto-sales-statistics-China-BAIC_Huansu_H3-MPVDongfeng launched its Fengguang 370 MPV to be positioned slightly above the existing Fengguang 360. It has a modest start at only 252 units in its first month, compared with 3.626 for the 360. And Beijing Automotive continued its impressive launch cadence with another two new products: the Huansu S3 is set to compete with the very successful Baojun 730 in the increasingly crowded MPV segment, and the Senova X25 is a small SUV for the fast-expanding Senova/Saab sub-brand. It starts slowly with only 4 sales in its first month, but considering the popularity of small and low-priced crossovers in China, it should pick up quickly.

How have other recent introductions fared? Of last month’s newcomers, the JAC Refine S2 and Jinbei 750 are pretty steady, while the Enranger 737 doubles its first-month volume and the Zotye Damai X5 more than triples to just over 5.000 units.

Chinese car brand ranking October 2015

——- Excludes imported cars ——-

# Model October 2015 October 2014 Change YTD rank
1 Volkswagen 232.325 220.848 5,2% 1
2 Buick 101.599 74.200 36,9% 5
3 Hyundai 100.069 92.455 8,2% 2
4 Toyota 97.387 90.042 8,2% 3
5 Nissan 87.058 77.535 12,3% 8
6 Honda 86.053 70.488 22,1% 6
7 Ford 81.028 69.111 17,2% 7
8 Changan 79.830 69.955 14,1% 4
9 Wuling 68.493 60.500 13,2% 9
10 Haval 63.826 45.524 40,2% 10
11 Kia 56.506 57.037 -0,9% 12
12 BAIC 55.822 32.238 73,2% 16
13 Chevrolet 54.636 63.793 -14,4% 11
14 Baojun 54.178 28.573 89,6% 17
15 Geely 53.858 45.635 18,0% 13
16 Audi 47.236 41.411 14,1% 14
17 Dongfeng 46.254 41.909 10,4% 15
18 BYD 41.838 42.018 -0,4% 18
19 Peugeot 37.079 33.716 10,0% 19
20 Chery 36.608 37.074 -1,3% 20
21 JAC 32.539 20.208 61,0% 21
22 Citroën 28.059 26.308 6,7% 22
23 Skoda 25.018 24.208 3,3% 24
24 GAC 24.523 11.549 112,3% 30
25 BMW 22.894 22.125 3,5% 23
26 Zotye 22.384 13.967 60,3% 28
27 Mercedes-Benz 21.442 11.654 84,0% 25
28 Mazda 20.915 21.736 -3,8% 26
29 FAW 20.375 25.403 -19,8% 27
30 Suzuki 18.701 22.053 -15,2% 29
31 Haima 16.172 15.822 2,2% 31
32 Venucia 13.705 9.752 40,5% 34
33 Brilliance 13.292 10.038 32,4% 33
34 SAIC Roewe 9.785 8.728 12,1% 36
35 Lifan 8.875 12.800 -30,7% 32
36 Great Wall 8.667 15.956 -45,7% 35
37 Soueast 7.569 3.247 133,1% 42
38 SAIC MG 6.496 2.041 218,3% 38
39 Luxgen 6.401 7.098 -9,8% 40
40 Jinbei 6.334 1.947 225,3% 51
41 Jiangling Landwind 6.182 2.560 141,5% 47
42 Hawtai 6.068 6.753 -10,1% 37
43 Leopaard 5.804 1.358 327,4% 46
44 Volvo 5.553 3.803 46,0% 39
45 Karry 4.551 427 965,8% 44
46 Mitsubishi 4.508 7.011 -35,7% 41
47 Yema 4.475 931 380,7% 45
48 Cadillac 4.400 3.860 14,0% 43
49 Changhe 4.374 0 + 52
50 Enranger 4.341 New 59
51 Fiat 2.521 6.023 -58,1% 48
52 Infiniti 2.318 0 New 50
53 Qoros 1.403 836 67,8% 58
54 DS 1.334 2.988 -55,4% 53
55 Zhongxing ZX Auto 1.289 0 + 55
56 Jiangling 1.246 2.000 -37,7% 54
57 SAIC Maxus 1.107 389 184,6% 56
58 Huasong 1.033 New 66
59 Foton 695 322 115,8% 62
60 Gonow 675 4.204 -83,9% 49
61 Jonway 602 672 -10,4% 61
62 Jiangnan 303 788 -61,5% 60
63 Everus 272 313 -13,1% 64
64 DongfengHonda 199 1 + 65
65 Huanghai 191 437 -56,3% 63
66 Denza 185 0 New 67

Chinese car brand ranking January – October 2015

——- Excludes imported cars ——-

# Model 2015 2014 Change
1 Volkswagen 2.167.635 2.342.758 -7,5%
2 Hyundai 824.811 904.854 -8,8%
3 Toyota 802.918 759.560 5,7%
4 Changan 787.525 593.035 32,8%
5 Buick 787.279 743.779 5,8%
6 Honda 731.112 559.591 30,7%
7 Ford 679.801 660.566 2,9%
8 Nissan 666.307 686.166 -2,9%
9 Wuling 530.552 604.311 -12,2%
10 Haval 513.230 319.760 60,5%
11 Chevrolet 501.401 604.483 -17,1%
12 Kia 459.224 516.796 -11,1%
13 Geely 417.432 322.397 29,5%
14 Audi 412.575 414.842 -0,5%
15 Dongfeng 411.663 341.939 20,4%
16 BAIC 368.167 192.392 91,4%
17 Baojun 360.249 110.983 224,6%
18 BYD 354.482 339.974 4,3%
19 Peugeot 324.575 314.621 3,2%
20 Chery 316.892 352.330 -10,1%
21 JAC 269.364 143.790 87,3%
22 Citroën 235.064 263.891 -10,9%
23 BMW 234.514 232.114 1,0%
24 Skoda 216.270 226.369 -4,5%
25 Mercedes-Benz 199.834 111.369 79,4%
26 Mazda 188.137 164.491 14,4%
27 FAW 178.853 217.929 -17,9%
28 Zotye 154.550 113.799 35,8%
29 Suzuki 151.866 210.165 -27,7%
30 GAC 137.532 86.220 59,5%
31 Haima 131.108 139.118 -5,8%
32 Lifan 114.851 115.802 -0,8%
33 Brilliance 113.893 114.207 -0,3%
34 Venucia 96.513 91.392 5,6%
35 Great Wall 74.201 158.677 -53,2%
36 SAIC Roewe 73.109 101.766 -28,2%
37 Hawtai 55.519 35.968 54,4%
38 SAIC MG 52.966 41.762 26,8%
39 Volvo 52.343 7.297 617,3%
40 Luxgen 48.429 40.482 19,6%
41 Mitsubishi 47.851 57.483 -16,8%
42 Soueast 46.356 42.893 8,1%
43 Cadillac 42.241 26.535 59,2%
44 Karry 35.509 4.572 676,7%
45 Yema 30.513 10.327 195,5%
46 Leopaard 30.041 15.373 95,4%
47 Jiangling Landwind 30.001 27.689 8,3%
48 Fiat 26.507 52.050 -49,1%
49 Gonow 22.676 35.242 -35,7%
50 Infiniti 20.229 0 New
51 Jinbei 19.546 11.672 67,5%
52 Changhe 17.659 304 5708,9%
53 DS 17.439 17.577 -0,8%
54 Jiangling 16.225 22.392 -27,5%
55 Zhongxing ZX Auto 14.816 10.670 38,9%
56 SAIC Maxus 11.633 2.417 381,3%
57 Youngman Lotus 11.581 48.848 -76,3%
58 Qoros 10.814 5.146 110,1%
59 Enranger 9.695 0 New
60 Jiangnan 7.825 11.032 -29,1%
61 Jonway 5.607 5.391 4,0%
62 Foton 4.916 6.240 -21,2%
63 Huanghai 4.470 6.703 -33,3%
64 Everus 3.015 3.989 -24,4%
65 DongfengHonda 2.173 9.568 -77,3%
66 Huasong 1.782 0 New
67 Denza 1.301 0 New
68 Meiya 21 100 -79,0%
69 Hafei 19 655 -97,1%

Chinese car model ranking October 2015

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Chinese car model ranking January – October 2015

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