Auto-sales-statistics-China-Haval_H6_Coupe-SUV

China car sales analysis November 2015

Auto-sales-statistics-China-Volkswagen_Lavida-sedanCar sales in China are back in boom-mode in November: after a 15% gain last month, November sales are up 23,3% to over 2,1 million units, the highest monthly figure this year. November sales were helped by the tax cut on smaller models the Chinese government introduced in October, as sales of vehicles eligible for the tax cut totaled 1,56 million vehicles, up 29%. The Seasonally Adjusted Annualized Selling Rate (SAAR) was up from 19 million units in September and 21,8 million units in October to 22,5 million units, close to the January score. As a result, the Chinese car market is up 7,3% so far this year, so although December also expected to be a blockbuster month, it’ll be a stretch to assume we’re going to end 2015 with double digit growth, but nothing is impossible in China. Still, we’re only 772.000 units off the 2014 full year figure, and with over 2 million sales expected in December, we are going to get a new Chinese sales record in 2015.

All segments of the market showed improvements this month, unsurprisingly led by the SUV segment, as demand for compact crossovers boosted SUV and crossover sales 72% to over 716.000 units, while sedan sales were up 9,1% to 1,17 million units and MPV sales were up 8,8% to over 218.000 units. The market share of local manufacturers was slightly down on October to 39,3%.

Please note these figures exclude import models, unless specifically noted.

In November, Volkswagen finally rebounded from its 8-month slump with sales up 37% thanks to year-best sales for the Bora, Lamando and Lavida sedans, but due to slow sales earlier this year VW is still down 4% year-to-date. Buick consolidates its second place with sales up 22% in November thanks to the new-for-this-year Verano and Excelle GT and the Envision SUV, which will be exported to the US next year. Nissan moves from 8th place year-to-date and 5th place in October to 4th in November, boosted by the instant success of the Lannia sedan, introduced last month and already passing the 10.000 unit mark, without cannibalizing sales of the brand’s other small and compact sedans Sunny and Sylphy. Crossovers also helped Nissan become the best selling Japanese brand in China this month, as the Qashqai, X-Trail and Murano lodged solid year-over-year improvements.

Auto-sales-statistics-China-Chevrolet_Sail-sedanHonda also continues to benefit from strong crossover sales on the CR-V, but especially on the XR-V and Vezel small crossover twins, which reach a combined record 24.000 sales in November, but also on strong Accord sedan volume. The only two brands in the top-25 to actually lose sales on last year are two GM brands Wuling, down 1% and Chevrolet, down 17% as it suffers from the model changeover of the Malibu and Sail sedans, as its crossovers Captiva and Trax enjoy their best month of the year. Thankfully for General Motors, its other three brands Baojun, Buick and Cadillac all three reach record monthly sales in November.

Auto-sales-statistics-China-Haval_H6_Coupe-SUVGreat Wall‘s SUV brand Haval breaks through the 70.000 monthly sales barrier for the first time ever, thanks to record sales of its H1, H2 and H6 models, the latter helped by the H6 Coupe version. Crossover sales also pushed Hyundai and Kia firmly back into growth mode, with the ix25 and new Tucson, but also the Elantra Langdon sedan reaching monthly volume records for Hyundai, and the KX3 and Sportage R, as well as the K2 and K3 sedans doing the same for Kia.

In the luxury race, Mercedes-Benz keeps gaining ground on Audi and BMW by doubling its sales of locally produced models thanks to a monthly record for the C-Class L and the addition of the GLA small crossover. The changeover from the GLK to the GLC will help the brand continue its surge in 2016. Volvo reaches a record monthly volume on strong demand for the locally produced S60L sedan and XC60 crossover, and a sudden surge of the old gen XC90, called XC Classic in China, with sales up more than sevenfold on October.

Chinese automakers

Auto-sales-statistics-China-Venucia_T70-SUVOf the 18 major Chinese automakers (>10.000 monthly sales), 14 have shown double digit growth in November, benefiting from the tax cut on smaller models (engines of 1,6 liters or less). As we’ve seen for the last couple of months since the introduction of the 560 SUV, Baojun is one of the fastest growing brands in China, going from just over 10.000 sales in November 2013 and over 33.000 in November 2014 to more than 58.000 sales this month. GAC Trumpchi, Haval, SAIC MG, Soueast, Venucia, Yema and Zotye all benefit from SUVs and crossovers launched this year, and for some of them a single new SUV model now represents between 50% and 90% of total brand sales. On the other hand, FAW, Great Wall and Lifan struggle as they’ve missed the SUV boom and focused too much on sedans and MPVs.

New brand Huasong has been a marginal player since its launch in March with its single model Huasong7, having sold less than 1.800 units in the past 7 months, of which 1.000 sales in October, but in November the brand suddenly takes off with over 4.000 sales. This puts it at almost the same level as the other all-new brand Enranger, which sold just short of 5.000 units in its fifth month of sales, showing steady growth with its two models. This only underscores the failure of Qoros, which is still stuck at less than 1.500 monthly sales with its two models as the brand approaches its second anniversary since sales of the Qoros3 started.

Electric cars take off

A sudden surge in EV sales in China may be the result of the heavy smog that’s plagued major Chinese cities for the past few weeks. For example, Beijing introduced limits to the use of gasoline powered cars and hybrid cars, which can only be driven on to alternate days, while EVs are exempt from this rule and can be driven every day.

Auto-sales-statistics-China-DenzaEV maker Denza, a brand of Daimler and BYD selling a single model, the all-electric Denza EV, has struggled to sell more than 1.400 cars in the past 11 months before surging to over 700 sales in November. The Mercedes-Benz B-Class styled Beijing E-Series EV has more than doubled its sales on last November to over 2.000 units, and the Geely Panda EV has sold over 12.000 units in the past three months, compared to 3.600 in the six months before that. The Venucia Morning Wind, a Nissan Leaf for China, has reached its second best month of sales, after January this year. At Zotye, the TT EV has sold just 3 units in February before disappearing from the charts, but then registered almost 1.000 sales in November, while the Z100 EV has turned the tables on its gasoline version, selling 3.730 vs. 100 units, compared to 1.098 gasoline Z100‘s and 184 Z100 EV’s in January.

New models

No less than 6 new models have been introduced in November, and they’ve been met with relative success in their first month of sales.

Auto-sales-statistics-China-Honda_Greiz-sedanThe most successful new model in China is the Honda Greiz with 5.164 sales, despite being no more than a sportier looking version of the already existing Honda City small sedan, renewed in September. Honda‘s two Joint Ventures in China lead to the brand selling multiple versions of the same car, as each JV wants a successful model the other has, just like the XR-V and Vezel crossovers. As a result, the Greiz is likely to cannibalize sales off the City, with sales of that model down 35% on October. Combined, the two models still improve, so the strategy is working from a volume perspective.

Auto-sales-statistics-China-FAW_Besturn_B30-sedanFAW introduces the Besturn B30 as the smallest sedan so far under this sub-brand. With 4.612 sales, it’s already FAW‘s second best selling model in its first month, with over 20% of total brand sales. Unfortunately, it can’t keep the brand from plunging more than 22% in November.

Jeep has finally started local production of its first model: the Cherokee. 2.171 sales in its start-up month are a good sign, and it should be able to at least double that figure in coming months. The Cherokee is already at half of Mercedes-Benz GLK volume, so it should be able to compete with that model, or its successor the GLC.

Auto-sales-statistics-China-Ford_Everest-SUVFord starts up local production of no less than two models, with the Ranger-based Everest large SUV the most successful with almost 2.000 sales vs. 1.003 for the Taurus large sedan. The Everest is built by the JianglingFord Joint Venture for commercial vehicles, while the Taurus is produced by ChanganFord, like the brand’s other passenger cars. In the US, rumors have surfaced that Ford may cut US production of the Taurus to import the model from China, as Volvo already does with the S60L and GM is planning for the Buick Enclave next year.

BAIC launches the Beijing Huansu S6 SUV under its “Magic Speed” sub-brand, starting with a modest 1.795 sales, just 10% of its smaller sibling Beijing Huansu S3.

Chinese car brand ranking November 2015

——- Excludes imported cars ——-

# Model November 2015 November 2014 Change YTD rank
1 Volkswagen 266.036 193.246 37,7% 1
2 Buick 120.044 98.319 22,1% 2
3 Hyundai 106.079 93.541 13,4% 3
4 Nissan 103.869 84.916 22,3% 8
5 Toyota 101.450 85.920 18,1% 4
6 Honda 97.963 72.162 35,8% 6
7 Ford 91.297 69.145 32,0% 7
8 Changan 82.042 66.179 24,0% 5
9 Haval 70.256 53.703 30,8% 10
10 Kia 70.064 62.513 12,1% 12
11 Wuling 69.142 69.808 -1,0% 9
12 BAIC 66.802 42.582 56,9% 16
13 Dongfeng 59.939 45.316 32,3% 14
14 Baojun 58.665 33.669 74,2% 17
15 Geely 56.443 44.842 25,9% 13
16 Chevrolet 56.208 67.751 -17,0% 11
17 Audi 50.803 45.560 11,5% 15
18 BYD 45.113 45.003 0,2% 18
19 Chery 43.942 38.014 15,6% 20
20 Peugeot 40.031 36.579 9,4% 19
21 JAC 35.685 26.502 34,7% 21
22 Citroën 30.606 26.631 14,9% 22
23 Skoda 29.547 26.960 9,6% 24
24 BMW 28.131 23.887 17,8% 23
25 GAC 28.091 12.255 129,2% 30
26 Zotye 26.240 14.624 79,4% 28
27 Mercedes-Benz 25.032 12.256 104,2% 25
28 Haima 23.426 16.356 43,2% 31
29 FAW 21.645 28.060 -22,9% 27
30 Mazda 20.645 20.312 1,6% 26
31 Brilliance 19.965 11.772 69,6% 32
32 Suzuki 18.864 22.146 -14,8% 29
33 SAIC Roewe 12.921 10.732 20,4% 35
34 Venucia 11.215 10.018 11,9% 34
35 Great Wall 10.186 12.097 -15,8% 36
36 Soueast 9.394 4.642 102,4% 40
37 Lifan 8.875 13.156 -32,5% 33
38 Hawtai 7.780 7.295 6,6% 37
39 SAIC MG 7.525 4.346 73,1% 38
40 Volvo 6.794 5.669 19,8% 39
41 Leopaard 6.629 1.194 455,2% 45
42 Luxgen 6.378 6.764 -5,7% 41
43 Landwind 6.300 3.008 109,4% 46
44 Jinbei 5.695 1.976 188,2% 49
45 Mitsubishi 5.412 6.400 -15,4% 42
46 Karry 5.311 259 1950,6% 44
47 Cadillac 5.203 4.196 24,0% 43
48 Enranger (Yingzhi) 4.999 0 New 56
49 Yema 4.775 974 390,2% 47
50 Huasong 4.155 0 New 62
51 Changhe 2.451 0 52
52 Fiat 2.451 7.516 -67,4% 48
53 Infiniti 2.374 998 137,9% 51
54 Jeep 2.171 0 New 67
55 DS 1.653 3.886 -57,5% 53
56 Qoros 1.432 682 110,0% 58
57 Zhongxing ZX Auto 1.247 0 55
58 Jiangling 1.084 2.092 -48,2% 54
59 SAIC Maxus 1.073 479 124,0% 57
60 Gonow 846 5.066 -83,3% 50
61 Foton 746 483 54,5% 63
62 Denza 715 0 New 68
63 Jonway 599 553 8,3% 61
64 Huanghai 173 445 -61,1% 64
65 DongfengHonda 74 556 -86,7% 66
66 Jiangnan 8 822 -99,0% 60
67 Everus 6 255 -97,6% 65

Chinese car brand ranking January – November 2015

——- Excludes imported cars ——-

# Model 2015 2014 Change
1 Volkswagen 2.433.671 2.536.004 -4,0%
2 Buick 937.403 1.044.854 -10,3%
3 Hyundai 905.158 943.731 -4,1%
4 Toyota 904.368 845.480 7,0%
5 Changan 869.567 659.214 31,9%
6 Honda 829.075 631.753 31,2%
7 Ford 771.098 729.711 5,7%
8 Nissan 770.176 771.082 -0,1%
9 Wuling 599.694 674.119 -11,0%
10 Haval 583.486 373.463 56,2%
11 Chevrolet 557.609 672.234 -17,1%
12 Kia 529.288 579.309 -8,6%
13 Geely 473.875 367.239 29,0%
14 Dongfeng 471.602 387.255 21,8%
15 Audi 463.378 460.402 0,6%
16 BAIC 434.969 234.974 85,1%
17 Baojun 418.914 144.652 189,6%
18 BYD 399.595 384.977 3,8%
19 Peugeot 364.606 351.200 3,8%
20 Chery 358.976 390.344 -8,0%
21 JAC 305.049 170.292 79,1%
22 Citroën 265.670 290.522 -8,6%
23 BMW 262.645 256.001 2,6%
24 Skoda 245.817 253.329 -3,0%
25 Mercedes-Benz 224.866 123.625 81,9%
26 Mazda 208.782 184.803 13,0%
27 FAW 200.498 245.989 -18,5%
28 Zotye 180.790 128.423 40,8%
29 Suzuki 170.730 232.311 -26,5%
30 GAC 165.623 98.475 68,2%
31 Haima 154.534 155.474 -0,6%
32 Brilliance 133.858 125.979 6,3%
33 Lifan 123.726 128.958 -4,1%
34 Venucia 107.728 101.410 6,2%
35 SAIC Roewe 86.030 112.498 -23,5%
36 Great Wall 84.387 170.774 -50,6%
37 Hawtai 63.299 43.263 46,3%
38 SAIC MG 60.491 46.108 31,2%
39 Volvo 59.137 12.966 356,1%
40 Soueast 55.750 47.535 17,3%
41 Luxgen 54.807 47.246 16,0%
42 Mitsubishi 53.263 63.883 -16,6%
43 Cadillac 47.444 30.731 54,4%
44 Karry 40.820 4.831 745,0%
45 Leopaard 36.670 16.567 121,3%
46 Landwind 36.301 30.697 18,3%
47 Yema 35.288 11.301 212,3%
48 Fiat 28.958 59.566 -51,4%
49 Jinbei 25.241 13.648 84,9%
50 Gonow 23.522 40.308 -41,6%
51 Infiniti 22.603 998 2164,8%
52 Changhe 20.110 304 6515,1%
53 DS 18.818 21.463 -12,3%
54 Jiangling 17.309 24.484 -29,3%
55 Zhongxing ZX Auto 16.063 10.670 50,5%
56 Enranger (Yingzhi) 14.694 0 New
57 SAIC Maxus 12.706 2.896 338,7%
58 Qoros 12.246 5.828 110,1%
59 Youngman Lotus 11.581 55.116 -79,0%
60 Jiangnan 7.833 11.854 -33,9%
61 Jonway 6.206 5.944 4,4%
62 Huasong 5.937 0 New
63 Foton 5.662 6.723 -15,8%
64 Huanghai 4.643 7.148 -35,0%
65 Everus 3.021 4.244 -28,8%
66 DongfengHonda 2.247 10.124 -77,8%
67 Jeep 2.171 0 New
68 Denza 2.016 0 New
69 Meiya 21 100 -79,0%
70 Hafei 19 665 -97,1%

Chinese car model ranking November 2015

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Chinese car model ranking January – November 2015

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