Bisu Auto Sales Data & Trends for the Chinese Automotive Market
Bisu Auto was launched at the end of 2016, making it the fifth all-new Chinese brand to have been launched that year. Bisu (full name: Chongqing Bisu Automobile Co., Ltd) is a brand of the Beiqi-Yinxiang Joint Venture between Beijing Auto (BAIC) and Yinxiang Motorcycle Group. This JV also produces the Huansu brand. It is based in Chongqing in Southwest China. While Huansu is marketed to cheap car buyers, Bisu is aimed towards younger cheap car buyers specifically, similar to Chery’s Cowin sub brand.
Car sales statistics from China only include domestic production and exclude imported models.
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