US sales Q1 2016 Small Pick-up segment

pick-up small

Sales of Small Pickups in the US rose by 18% in Q1 2016 to 96,168 vehicles, the highest quarterly sales figure for the segment since Q2 2008. Still, total sales in this segment are less than 20% of those in the Large Pickup segment, though the gap continues to narrow. What would help boost sales in this segment further would be the Ford Ranger, when (if?) the company brings it back to the US, the new Nissan Frontier, the long-mooted Jeep pickup and, if FCA takes a brave pill, the Fiat Toro.

Highlights in Q1 2016:

  • None really – the ranking of the four models remains the same, with all seeing their sales rise between 6% and 18% – “same old, same old” as they say
  • On second thought, the fact that the aging Nissan Frontier can keep up with its newer competitors is pretty impressive, especially given Nissan’s woes in the large pickups segment

About Krzysztof Wozniak

Kriss grew up in Poland reading German car magazines, before moving to England and graduating to the British magazines, which he still considers the best in the world and continues reading them after he'd moved to the US. In college he promised himself he's buy himself a used Porsche before he turned 30 (not to be accused of having a mid-life crisis), but instead family needs dictated a Subaru Outback. Still waiting for that perfect moment to buy a used 2008-ish Cayman...
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