US sales Q1 2016 Minivan segment

US minivan

Sales in the minivan segment grew by 30%, an unexpected performance for a segment that struggled throughout 2015, when sales fell by 8%. Interestingly, the upswing in sales is not thanks to the eagerly-anticipated new Chrysler Pacifica, which has not gone on sale yet, but rather due to the sell-off of its ancient predecessors: the Chrysler Town & Country and Dodge Grand Caravan. It will be interesting to see whether these models will continue gaining sales once the Pacifica hits the market.

Highlights for Q1 2016:

Dodge_Grand_Caravan-US-car-sales-statistics

Dodge Grand Caravan

  • Sales of Dodge Grand Caravan rose by 99% compared to Q1 2015, allowing the model to almost match the segment leader, Toyota Sienna
  • Dodge Grand Caravan’s sister model, Chrysler Town & Country, also saw a quick 59% sales growth compared to Q1 2015
  • As a result of the FCA twins’ performance Honda Odyssey fell from second to fourth place, and with a growth rate of only 1% its sales grew at the slowest rate in the segment amongst cars not being pulled from the market (i.e. excluding Mazda5)
  • Kia Sedona recorded a 33% growth in sales, not bad but probably less stellar than Kia expected, especially when viewed against a 151% growth in sales for the less-glamorous and previously shunned by customers Nissan Quest

Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off

About Krzysztof Wozniak

Kriss grew up in Poland reading German car magazines, before moving to England and graduating to the British magazines, which he still considers the best in the world and continues reading them after he'd moved to the US. In college he promised himself he's buy himself a used Porsche before he turned 30 (not to be accused of having a mid-life crisis), but instead family needs dictated a Subaru Outback. Still waiting for that perfect moment to buy a used 2008-ish Cayman...
You can find all his articles Here.

Comments

  1. Losange says:

    ‘Minivans’, this word makes me laugh. Except for the Mazda5, all cars go past 5 meters in length. That’s probably one of the reasons why the Mazda, with its modest 4,58 meters, never became a real hit in the States. Size still matters in obesity heaven.

  2. I have heard that Chrysler plans to keep the “ancient” Grand Caravan around for the time being as a less expensive alternative to the Pacifica. The Pacifica starts at about $28,000 (most will be in the $35-$45 range) and the Grand Caravan starts for $22,595.

  3. Krzysztof Wozniak says:

    @Stephen – that makes sense, at least for a year or two. I can imagine the old minivan having a long-ish life not just as an cheaper, basic model, but also as a car for the postal service etc.

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