US sales Q1 2016 Minicar segment

US mini 2

What a difference a year makes! 2015 started off very well for the Minicar segment, with a 19% growth recorded in Q1, but 2016 could not be more different: sales were 28% lower in Q1 2016 than a year prior, the biggest fall from among all segments! The reason for this is very clear: continuing low gas prices encourages people to buy larger, less fuel-efficient cars. With only one new car (Chevy Spark) and one facelifted car (Mitsubishi Mirage) hitting the market this year, it’s hard to see how things could get better anytime soon for the struggling segment.

Highlights for Q1 2016:

  • Mini Cooper retained the segment crown despite sales being down 11%
  • Mitsubishi Mirage was the only car whose sales grew compared to Q1’15, allowing the discount runabout to take second spot from the Chevy Spark
  • Sales of the Chevy Spark and Fiat 500 fell by 43% and 53%, respectively; this is particularly bad news for the Spark whose new version hit the market this quarter, though it is possible that once the model handover is finished we will see a sales rebound in the second quarter
  • Smart ForTwo is just about hanging in there, with barely 1,300 sales in the whole quarter

Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off

 

About Krzysztof Wozniak

Kriss grew up in Poland reading German car magazines, before moving to England and graduating to the British magazines, which he still considers the best in the world and continues reading them after he'd moved to the US. In college he promised himself he's buy himself a used Porsche before he turned 30 (not to be accused of having a mid-life crisis), but instead family needs dictated a Subaru Outback. Still waiting for that perfect moment to buy a used 2008-ish Cayman...
You can find all his articles Here.

Comments

  1. Good stuff, keep it coming!

    One point of attention: You accidentally embedded the bar chart for the subcompact segment, not the minicars.

    • Krzysztof Wozniak says:

      Hey, thanks a lot – the chart indeed got switched out when I created the subcompact chart. Corrected now!

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