US sales Q1 2016 Limousine segment

US limousine segment

Sales in the premium limousine segment fell by 11% compared to Q1 2015, continuing the trend from 2015 when sales fell by 12% compared to the year prior. While sales of the new BMW 7-series are usefully up, there are still many models which are awaiting replacement and whose sales are suffering as a results: Porsche Panamera and Hyundai Equus will be replaced this year, but models such as Lexus LSAudi A8 and Jaguar XJ, despite getting really long in the tooth, won’t be replaced till 2017 at the earliest. It will be interesting how much the new Cadillac CT6 will managed to sell in the coming quarters, too, as its sales barely begun in March 2016.

Highlights for Q1 2016


Cadillac CT6

  • Sales of the undisputed segment-leader, Mercedes-Benz S-class, continued falling at a double-digit pace, suggesting the extent of segment dominance it had enjoyed in recent years may be reduced a bit as new competitors hit the market
  • BMW 7-series got off to a good start in 2016, with sales rising by 19%, the best performance in the segment
  • Lexus LS recorded the worst performance in the segment, with sales shrinking by a third – not a good sign, as the replacement is at least a year away
  • Jaguar XJ was the only other model to increase the number of sales, allowing it to jump over Audi A8 (sales down 8%) and Porsche Panamera (sales down 27%) to claim fourth spot in the market
  • Hyundai Equus managed to only lose 4% of sales despite the new Genesis G90 having been unveiled in the fall, which bodes well for the success of the replacement model and Hyundai’s new luxury brand in general
  • Cadillac CT6 went on sale in March 2016, but only gathered 35 sales – we’ll need to wait until later in the year to get a better measure of how well the model was received by the marketplace

Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off

About Krzysztof Wozniak

Kriss grew up in Poland reading German car magazines, before moving to England and graduating to the British magazines, which he still considers the best in the world and continues reading them after he'd moved to the US. In college he promised himself he's buy himself a used Porsche before he turned 30 (not to be accused of having a mid-life crisis), but instead family needs dictated a Subaru Outback. Still waiting for that perfect moment to buy a used 2008-ish Cayman...
You can find all his articles Here.


  1. Mr.Wozniak do you have an information about the sales of the Tesla model S?

  2. Krzysztof Wozniak says:

    @Phil – yes, it sold 7,450 units in Q1 2016, up 37% on Q1 2015. You will see it show up in our Alternative Power segment, which is how the industry classifies it, though we are thinking of reporting it here as well for comparison with its direct, internal combustion engine-powered competitors

    • Wow thanks,impressive results.Tesla is a devastating weapon against german premium cars.I want to see model 3 in action!

  3. Krzysztof Wozniak says:

    I’m sure the Model 3 will do great if Tesla can deliver on its promises, though it should not wait too long as the market is quickly catching up

  4. Mr.Wozniak what is the classification for the Model X in the Ev segment or in the premium large SUVs

  5. Krzysztof Wozniak says:

    @Phil – it sold 2,425 units in Q1 2016, putting it 6th in the EV segment, and 19th in the Premium Large SUV segment

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