US car sales in November 2015 were up by by only 1.2% compared to November 2014, a considerable slowdown compared to the recent months. It seems that steam is slowly running out of the industry’s recent upturn in sales, though only time will tell if this is a more prolonged lull, or simply a blip. In order to still beat the year 2000 and reach record US sales this year, December sales will have to total almost 1,58 million units, an increase of 4,6% on December 2014. Through November, US car sales are up 5,4%, and the November slowdown was also partially due to 2 fewer selling days compared to last year. December on the other hand will have 2 extra selling days, so 2015 is likely to become the best year ever for US auto sales.
Please note: for those of you interested in US auto sales statistics, Bart & Kriss have been working very hard these last couple of months to add US brand- and model specific pages to the already existing European and Chinese car sales data pages. Use the drop-down menu on the top right-hand corner of this site to browse for car sales data of every brand and model sold in the US since 2003.
The figure that will gather most attention is the huge fall in VW’s sales, which were down almost 25% compared to Nov’14, causing the brand to fall three places in the sales ranking. While the brand cited a stop-sale order on its 2.0 and 3.0-liter TDI models, I doubt these models contributed enough volume to account for even half of this fall. Instead, it is becoming clear that Dieselgate has really damaged the German manufacturer’s image, a fact that is slowly but surely translating into falling sales.
Honda is another brand that registered a fall in November, with sales down by 3.5%. After a lackluster start to the year, which saw sales rise by only 0.1% by the end of August, it seemed like better times might be ahead for Honda with growth of 14.0% and 9.3% in September and October, respectively. In November, by contract, the brand seems to have been hurt by customers waiting for the new Civic and supply shortages on the HR-V and Fit.
Times were also not good for Mini, whose sales continued falling for the second straight month. After registering sales growth of 25% in the first half of 2015, the brand’s sales have since shrunk by 9% – it’ll be interesting if it will manage to reverse this trend anytime soon. And November also marks a particular low for Jaguar, whose sales fell down by 15.0%, dropping it below Maserati, itself not doing that great. The new XE and XF can’t come quickly enough for the British brand!
The biggest winners in November from among the large-volume carmakers were Jeep (sales up 19.9%) and Hyundai (sales up 11.8%). For the former this means the brand has gained sales in each month this year, relative to the respective month in 2014, and clearly shows how the brand’s more car-like offerings, the Cherokee and new Renegade, have been brining more and more new converts to the brand. For Hyundai this means that its recent uptick in sales continues for yet another month, after a slow first half of the year.
Brand ranking November 2015
|Brand||Nov 2015||Nov 2014||change|
|27 (2)||Land Rover||6,539||3,644||79.4%|