US sales: July 2017, brands [updated w/ Ferrari, Lamborghini and RR data]

Update: we update the ranking with the latest, newly-available data for Ferrari, Lamborghini and Rolls Royce

The decline in the US car market kicked up a gear in July, with sales falling by 6.6% compared to the same month in 2016, the largest decline so far this year. With car brands throwing everything they can, including the proverbial kitchen sink, at customers with seemingly no impact, it is clear more than ever than the market is in for its largest decline in years.

July’17 Highlights:

  • Big upset at the very top: Toyota outsold Ford for the first time since March 2010, thanks to a very healthy year-on-year growth of 7.4%, relative to the American firm’s decline of 7.6%
  • Things were even worse at Chevrolet, whose sales fell by 15.3%, the fastest decline in over a year
  • Sales at Honda may have fallen, but the 1.7% decline was smaller than at its closest competitors – this allowed it to get closer to Chevrolet in monthly sales than it’s been in eight years, and to close the gap to Nissan, which still leads it in YTD sales, to below 4,000 cars
  • Most of the remaining brands in the Top 10 also experienced sales declines, with Jeep losing 12.5% and Hyundai losing a staggering 30.1%, the carmaker’s largest decline since 2008
  • Subaru was once again the exception, gaining sales at a rate of 6.9% compared to July’16, though its gap to Kia narrowed slightly as the Korean firm outsold it by just below 1,000 cars
  • Outside the Top 10 there was very little good news for mainstream manufacturers, with Mitsubishi leading with a measely 1.7% growth, and Ram holding station with sales that were barely any higher (but, crucially, no lower) than at this time last year
  • By comparison, the list of mainstream losers is long, and includes VW, whose 8-month-long streak of increasing sales was broken by a 5.8% decline in July, Dodge (sales down 12.0%), Fiat (sales down 18.5%), Buick (sales down 30.5%, worse even than Hyundai) and the hapless Smart, whose sales fell by almost two thirds (!) relative to June’16
  • After a great performance last month, luxury brands did less well in July: among the winners were Lexus, whose sales grew for the first time since Sept’16, Audi, which recorded its 79th consecutive month of sales growth, Infiniti (sales up 9.0%), Tesla (sales up 14.8%) and Maserati (sales up 31.1%)
  • Things were less rosy over at Mercedes-Benz (sales down 9.8%) and BMW (sales down 14.8%, with Audi just over 3,000 cars behind), with Volvo losing 18.8% (presumably in anticipation of the market arrival of the new XC60), and Cadillac losing 21.7%, further pushing the brands YTD sales into decline after a generally good start to the year
  • Towards the back sales at Alfa Romeo kept growing, with July’s sales being over 20% better than last month

  • Among the exclusive brands, we see that both Ferrari and Rolls-Royce have been doing well, with growth rates of 20.7% and 33.3%, respectively, with the former especially impressing by outselling Bentley so far this year
  • Things are looking less rosy for Lamborghini, whose sales fell by 11.4% in July, resulting with the brand once again being outsold by the upstart McLaren

Brand ranking

Monthly YTD
# Model July’17 July’16 Δ # 2017 2016 Δ
a1 (1) Toyota 193,148 179,920 7.4% a2 1,214,378 1,188,436 2.2%
a2 (1) Ford 190,443 206,170 -7.6% a1 1,428,503 1,570,043 -9.0%
a3 Chevrolet 151,502 178,820 -15.3% a3 1,120,380 1,185,710 -5.5%
a4 Honda 136,803 139,125 -1.7% a5 854,818 852,487 0.3%
a5 Nissan 117,455 122,530 -4.1% a4 858,000 855,666 0.3%
a6 Jeep 69,351 79,246 -12.5% a6 475,642 547,377 -13.1%
a7 (1) Kia 56,403 59,969 -5.9% a9 (1) 352,139 388,296 -9.3%
a8 (1) Subaru 55,703 52,093 6.9% a8 (1) 360,513 331,551 8.7%
a9 (2) Hyundai 52,419 75,003 -30.1% a7 388,860 449,063 -13.4%
b10 GMC 47,412 51,137 -7.3% b11 310,587 305,724 1.6%
b11 Ram 44,090 44,069 0.0% b10 (2) 323,685 301,041 7.5%
b12 Dodge 31,264 35,520 -12.0% b12 (2) 292,244 307,270 -4.9%
b13 (3) Lexus 28,902 27,890 3.6% b17 (3) 162,759 179,454 -9.3%
b14 (1) Mercedes-Benz 28,667 31,795 -9.8% b13 206,427 210,334 -1.9%
b15 (1) VW 27,091 28,758 -5.8% b14 (2) 188,329 177,772 5.9%
b16 (1) Mazda 27,089 27,915 -3.0% b16 (1) 168,713 173,269 -2.6%
b17 BMW 21,965 25,777 -14.8% b15 171,051 179,213 -4.6%
b18 (2) Audi 18,824 18,364 2.5% b19 (1) 121,795 115,298 5.6%
b19 (1) Buick 15,966 22,960 -30.5% b18 (1) 126,282 127,167 -0.7%
b20 (2) Acura 14,177 13,674 3.7% b22 (1) 88,048 92,668 -5.0%
b21 (2) Chrysler 13,303 19,095 -30.3% b20 (2) 115,398 156,467 -26.2%
b22 (1) Cadillac 11,227 14,341 -21.7% b23 (1) 83,300 87,572 -4.9%
b23 Infiniti 10,840 9,945 9.0% b21 (2) 89,983 74,923 20.1%
b24 Lincoln 8,875 9,098 -2.5% b24 65,212 62,395 4.5%
b25 (1) Mitsubishi 8,025 7,890 1.7% b25 62,601 59,824 4.6%
b26 (1) Volvo 6,967 8,584 -18.8% b27 (1) 41,072 45,104 -8.9%
b27 (1) Land Rover 5,915 6,075 -2.6% b26 (2) 41,754 42,723 -2.3%
b28 (1) Mini 4,398 4,774 -7.9% b29 (1) 26,600 29,918 -11.1%
b29 (1) Porsche 3,901 3,878 0.6% b28 (1) 31,469 30,586 2.9%
b30 (1) Jaguar 3,166 3,398 -6.8% b30 (3) 23,831 14,389 65.6%
b31 (2) Tesla 3,105 2,704 14.8% b31 23,245 21,734 7.0%
b32 Fiat 2,244 2,754 -18.5% b32 16,926 20,489 -17.4%
b33new Genesis 1,641 0 new b33new 11,560 0 new
b34 (7) Alfa Romeo 1,225 43 2748.8% b35 (6) 4,944 352 1304.5%
b35 (1) Maserati 1,063 811 31.1% b34 7,781 6,013 29.4%
b36 Ferrari 216 179 20.7% b37 (1) 1,421 1,279 11.1%
b37 (2) Smart 182 493 -63.1% b36 (1) 2,165 3,086 -29.8%
b38 (1) Bentley 155 165 -6.1% b38 (1) 1,303 793 64.3%
b39 Rolls-Royce 100 75 33.3% b39 800 586 36.5%
b40 McLaren 79 58 36.2% b41 (1) 465 474 -1.9%
b41 (3) Lamborghini 78 88 -11.4% b40 (2) 585 632 -7.4%
b42 (15) Scion 7 6,423 -99.9% b42 (15) 181 44,143 -99.6%

*estimates

About Krzysztof Wozniak

Kriss grew up in Poland reading German car magazines, before moving to England and graduating to the British magazines, which he still considers the best in the world and continues reading them after he'd moved to the US. In college he promised himself he's buy himself a used Porsche before he turned 30 (not to be accused of having a mid-life crisis), but instead family needs dictated a Subaru Outback. Still waiting for that perfect moment to buy a used 2008-ish Cayman...
You can find all his articles Here.

Comments

  1. * Pure play US brand Cadillac currently sells more vehicles in China than on home turf.
    * Worse than the negative scores by many brands is the fact a successful sale comes at a price: rebates galore.
    F.i. Nissan and Toyota recently reported H1 resp Q2 results. Unit sales are fine, but margins are dented by huge discounts.

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