US sales: January 2017, brands

After 2016 set a new record for passenger car sales in the US, the new year got off to a slow start with sales falling 0.6 percent to 1,140,473 in January. 

Highlights:

Sales were up almost 120 percent at Jaguar

    • Sales for the top 3 brands began in 2017 much as they had been throughout 2016 – with a small decline on the same period last year; of the three, though, it was Toyota that suffered the most, losing 5.8 percent of sales compared to Jan’16, meaning it’s already on the back foot if it wants to defend the second-place it grabbed by a hair’s width from Chevrolet in 2016
    • The following two brands, Nissan and Honda, also began 2017 as they had ended 2016, but in this case this was a reason for cheer, not concern – sales rose for both brands, with Honda’s growing at almost twice the speed, but at the same time Nissan’s sales gap to Toyota, at under 27,000, was the smallest it has been for over four years (it was a little over 18,000 in September 2012)
    • Breaking with this “new year, same as the old year” narrative Jeep saw its sales fall by 1.0 percent, an improvement over the brand’s disappointing performance in Q4’16 (sales down 5.5 percent), but still not enough to break the now-five-month trend in the brand’s month-on-month sales declines (that followed a period of non-stop growth of almost three years)
    • Things in 2017 are not looking much better than they did in 2016 for Hyundai or Kia, especially for the latter which, at 7.0 percent, recorded the steepest drop from the top 15
    • Also not looking great is Dodge, though the 4.7 percent fall in sales was a modest decline compared to the 21.4 percent fall in Dec’16, plus FCA will be happy to find Ram yet again in the top 10, only the eight month the brand has managed it since its inception in 2010, and the sixth time in the past year

Lexus, meanwhile, saw its sales fall by over a quarter

  • The other FCA brands did less well: sales at Chrysler were down by over a quarter as the brand is trying to sell the remaining stocks of the no-longer produced 200Fiat too saw its sales fall, though the 16.6 percent decline was nowhere as bad as the 53.6 percent collapse in sales it experienced in Dec’16; at least sales at Maserati continued growing (up by almost 70 percent thanks to strong Levante sales)
  • Other mainstream brands that experienced good growth in Jan’17 include VW (up 17.1 percent), getting back on its feet following Dieselgate, and Mazda (up 10.1 percent), hoping that 2017 is finally the start of a long-overdue renascence for the long-underperforming brand
  • Not doing so great were Buick (sales down 28.2 percent), Mini (sales down 4.0 percent) and Smart (sales down 18.8 percent)
  • In the luxury segment there was a wide variety of performances, starting from the continued great growth at Jaguar (sales up almost 120 percent) and Bentley (up by 82.7 percent), a great one-off growth of 35.8 percent at Infiniti, a continued steady rise at Audi (up 11.4 percent), but then quickly descending to a continuing loss at Acura (down 10.2 percent), a surprising decline at Volvo (down 18.2 percent), and a very unpleasant drop at Lexus (down 25.6 percent)
  •  

Brand ranking

Monthly YTD
# Model Jan’17 Jan’16 Δ # 2017 2016 Δ
a1 Ford 162,401 165,301 -1.8% a1 162,401 165,301 -1.8%
a2 Chevrolet 135,170 137,803 -1.9% a2 135,170 137,803 -1.9%
a3 Toyota 127,404 135,251 -5.8% a3 127,404 135,251 -5.8%
a4 Nissan 100,761 97,220 3.6% a4 100,761 97,220 3.6%
a5 Honda 97,178 90,247 7.7% a5 97,178 90,247 7.7%
a6 Jeep 58,415 59,032 -1.0% a6 58,415 59,032 -1.0%
a7 Hyundai 44,685 45,011 -0.7% a7 44,685 45,011 -0.7%
a8 (1) Subaru 43,879 41,101 6.8% a8 (1) 43,879 41,101 6.8%
a9 (1) Dodge 40,109 42,109 -4.7% a9 (1) 40,109 42,109 -4.7%
b10 (2) Ram 38,045 33,021 15.2% b10 (2) 38,045 33,021 15.2%
b11 GMC 37,324 36,933 1.1% b11 37,324 36,933 1.1%
b12 (2) Kia 35,626 38,305 -7.0% b12 (2) 35,626 38,305 -7.0%
b13 Mercedes-Benz 27,576 26,563 3.8% b13 27,576 26,563 3.8%
b14 (1) VW 23,510 20,079 17.1% b14 (1) 23,510 20,079 17.1%
b15 (1) Mazda 21,698 19,703 10.1% b15 (1) 21,698 19,703 10.1%
b16 (3) BMW 18,109 18,082 0.1% b16 (3) 18,109 18,082 0.1%
b17 (3) Lexus 15,572 20,933 -25.6% b17 (3) 15,572 20,933 -25.6%
b18 Chrysler 13,377 18,214 -26.6% b18 13,377 18,214 -26.6%
b19 (1) Audi 13,201 11,850 11.4% b19 (1) 13,201 11,850 11.4%
b20 (3) Buick 13,117 18,269 -28.2% b20 (3) 13,117 18,269 -28.2%
b21 (2) Infiniti 11,558 8,514 35.8% b21 (2) 11,558 8,514 35.8%
b22 (1) Cadillac 10,298 10,740 -4.1% b22 (1) 10,298 10,740 -4.1%
b23 (1) Acura 9,202 10,250 -10.2% b23 (1) 9,202 10,250 -10.2%
b24 Lincoln 8,785 7,177 22.4% b24 8,785 7,177 22.4%
b25 Mitsubishi 6,457 6,264 3.1% b25 6,457 6,264 3.1%
b26 Land Rover 6,163 5,655 9.0% b26 6,163 5,655 9.0%
b27 (1) Porsche 4,159 4,354 -4.5% b27 (1) 4,159 4,354 -4.5%
b28 (1) Volvo 3,472 4,244 -18.2% b28 (1) 3,472 4,244 -18.2%
b29 (1) Mini 3,110 3,238 -4.0% b29 (1) 3,110 3,238 -4.0%
b30 (2) Jaguar 2,939 1,352 117.4% b30 (2) 2,939 1,352 117.4%
b31 Fiat 2,164 2,594 -16.6% b31 2,164 2,594 -16.6%
b32new Genesis 1,818 0 new b32new 1,818 0 new
b33 Tesla* 1,650 1,220 35.2% b33 1,650 1,220 35.2%
b34 Maserati 889 525 69.3% b34 889 525 69.3%
b35 Smart 324 399 -18.8% b35 324 399 -18.8%
b36 Bentley 148 81 82.7% b36 148 81 82.7%
b37 Alfa Romeo 108 67 61.2% b37 108 67 61.2%
b38 (11) Scion 72 5,099 -98.6% b38 (11) 72 5,099 -98.6%

* estimates for Tesla

About Krzysztof Wozniak

Kriss grew up in Poland reading German car magazines, before moving to England and graduating to the British magazines, which he still considers the best in the world and continues reading them after he’d moved to the US. In college he promised himself he’s buy himself a used Porsche before he turned 30 (not to be accused of having a mid-life crisis), but instead family needs dictated a Subaru Outback. Still waiting for that perfect moment to buy a used 2008-ish Cayman…
You can find all his articles Here.

Comments

  1. Go Mercedes!!!

  2. Amazing how Subaru is right behind hyundai for 7th and with sales of over 40k when ir cant even do that on a full year in Europe!! Would love to see Subaru do well over here too but they seem to be too focused on the US market only.

    • Krzysztof Wozniak says:

      @VJAM – you’re absolutely right, Subaru has been doing really well in the US, but at the expense of leaving other markets, primarily Europe, behind. That said, given that they’re a small and independent company you can’t blame them for running with a good thing!

Trackbacks

  1. […] sales in China, of which 16.216 were locally produced (+160%). In comparison, the brand’s US sales in January were down 4,1% to 10.298 units. Worldwide Cadillac sales were 28.764 units in January, which means […]

Let me know what you think of this article. Thanks!

*