US sales 2017-Q1 Minicar segment


The Minicar segment in the United States has returned to growth in 2017 after an abysmal 2016 when sales dipped with double digits. In the first quarter of 2017, sales of North America’s smallest vehicles grew by 8.5% to 27,388 units. Fueling this increased demand were the new generation Chevrolet Spark and the facelift of the Mitsubishi Mirage, which have now taken over the first two spots of the segment podium, knocking the former leader Mini Cooper down to third. The Fiat 500 appears to have hit rock bottom and slightly recovers this year

Highlights for Q1 2017:

  • The Chevrolet Spark already started to improve in Q4 of 2016 and continues to do so in the first quarter of 2017. Despite improving at double the growth rate of the Mitsubishi Mirage, the Japanese minicar takes over the segment lead thanks to a solid month of February, as the Spark was the best seller in both January and March. This promises to be an interesting battle for the rest of the year.
  • Mini_Convertible-US-car-sales-statisticsThe Mini Cooper range (Hardtop 2-door4-door and Convertible), continues to lose volume and lost its segment lead following the introduction of the compact-sized Clubman. The 4-door is the biggest loser of the range, with sales down by almost half (from 3,452 to 1,793), while the Convertible sold 1,315 units in Q1 of 2017 compared to just 8 in the same period a year earlier, as the new generation drop-top didn’t arrive Stateside until April of that year.
  • A bright spot for the plagued Fiat brand, as its best seller 500 appears to have stabilized its losses with a gain of 6.4% in Q1. The Smart ForTwo continues to decrease with double digits, as gasoline prices a showing no signs of rising anytime soon.

Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off

About Krzysztof Wozniak

Kriss grew up in Poland reading German car magazines, before moving to England and graduating to the British magazines, which he still considers the best in the world and continues reading them after he’d moved to the US. In college he promised himself he’s buy himself a used Porsche before he turned 30 (not to be accused of having a mid-life crisis), but instead family needs dictated a Subaru Outback. Still waiting for that perfect moment to buy a used 2008-ish Cayman…
You can find all his articles Here.


  1. Weird, that Chevrolet Spark looks like the new Kia Rio to me…

    • @Pedro Yeah, it’s something about the front lights imo.

      Smart should consider becoming an electric only brand in the US. People over there already think of their cars as glorified golf carts anyway. If only their electric range was anywhere near decent…

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