US sales 2017 first half: Hybrids

Having analyzed the Electric Vehicles and the Plug-In Hybrid segments, let’s look at the final Alternative Power segment: regular hybrids. This segment is the most well-established of the three, with sales in the first half of 2017 almost twice as high as sales in the other two segments combined. As a result, the growth in the segment was not as high as for the other two, but 24.9% is nothing to be sneered at, as it was still higher than any non-Alternative Power segment bar the SUV Premium Compact segment. 

Highlights for the first half of 2017:

  • Although over the years Toyota Prius liftback has become synonymous with hybrids, the regular non-plug-in model, now in its fourth generation, is clearly in trouble having lost almost a third of its sales since last year – clearly the challenging styling does not help, but the model is also feeling the competition from cheaper newcomers and from its better-looking and technologically more advanced sister, the Prius Prime 
  • Ranking just behind the Prius is the Ford Fusion Hybrid, a car which takes the almost exact opposite approach to the Toyota by hiding its clever hybrid drive under entirely conventional clothes of a mainstream mid-sized sedan; in fact, the Hybrid version’s recent fortune has been rather brighter than that of its conventionally-powered sister, the former seeing its sales more than triple since 2016, while the latter has seen them fall by more than a quarter
  • Toyota’s non-Prius hybrids did much better overall than Toyota’s Prius non-plug-in models, seeing their sales rise by over 130%, while they fell for the Prius models by 33% – the Highlander Hybrid did especially well by more than tripling its sales to rank seventh overall
  • New arrivals to the charts include Kia Niro, Honda Accord Hybrid and Hyundai Ioniq – while the Niro and Accord are clearly successes, ranking fourth and fifth, respectively, the jury is still out on the Ioniq – it only managed tenth place in the first half of 2017, though its possible the model’s fortunes will improve in the second half of the year
  • Lexus does not have much to be happy about either – sales of its CT200h Premium Compact hatch were down despite a recent facelift (the model now sells less than twice as well as the much less well established Audi A3 Sportback e-Tron), while sales of its other hybrids were down an even greater 22.3%
  • Another model that can’t be too happy with its performance is the Chevrolet Malibu Hybrid, which only ranked 15th in the segment – while the model has the bragging rights of sharing most of its drivetrain with the Volt, unlike that car it is not a plug-in hybrid

Note: Clicking on the model name opens the sales data page for that model. clicking year in the legend turns the display for that year on/off

About Krzysztof Wozniak

Kriss grew up in Poland reading German car magazines, before moving to England and graduating to the British magazines, which he still considers the best in the world and continues reading them after he’d moved to the US. In college he promised himself he’s buy himself a used Porsche before he turned 30 (not to be accused of having a mid-life crisis), but instead family needs dictated a Subaru Outback. Still waiting for that perfect moment to buy a used 2008-ish Cayman…
You can find all his articles Here.


  1. Is there a chance for a hybrid-brand-ranking? Could be very interesting because of the dieselgate in europe. But anyway thanks a lot for the data.


  1. Wie ein Golf, aber höher und bunter

    kaum partizipieren, weil es an entsprechenden Modellen fehlt; insbesondere in den gefragten Leistungsklassen. Auch der Blick über den deutschen Tellerrand hinaus ist interessant. Im US-Markt ist VAG in Sachen Hybrid

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