US sales 2016 Mid-sized segment

US-sales-midsized_car-segment-2016-Toyota_Camry-Chevrolet_Malibu-Honda_Accord-Mazda6

Sales in the Mid-sized segment fell by 10.1 percent in 2016, a performance so bad it almost matched the 11.0 percent fall in sales registered by the Minicar segment (the worst among all mainstream segments). Midsized cars used to be the segment where the money was made, even when SUVs and crossovers started to gain a foothold in the US car market during the 1990s and early 2000s. But that boom has started to pick up speed this year, fueled by hot new models and affordable gas. In contrast there haven’t been many major model updates in the midsized segment lately. As a result, the largest-selling segment in 2016 by far was Compact SUVs (sales up 3.9 percent),  with Mid-sized cars coming in second, followed closely by the Large Pickups and Compact segments (sales up 3.6 and down 4.5 percent, respectively). With new models like Hyundai Sonata and Kia Optima failing to connect with buyers, only the new Toyota Camry and Honda Accord stand between the segment and losing third spot in the standings to the Large Pickups segment.

Highlights for 2016:

Chevy Malibu

  • Despite being on the cusp of being replaced with new models, Toyota Camry and Honda Accord retained their spots at the top of the segment sales table, the latter fighting off Nissan Altima, which had a great start to the year but lost steam later in the year, eventually having to settle for third
  • Ford Fusion held onto fourth spot, losing 11 percent in sales compared to 2015 despite a facelift, ahead of the new Chevrolet Malibu whose sales rose by 17 percent compared to 2015, a good results but hardly stuff of dreams for GM given how unloved the previous generation Malibu was
  • It seems that the new Hyundai Sonata and Kia Optima both failed to carry on where their predecessors left off, the conservative (some would say uninspired) cars losing 7 percent and 22 percent in sales, respectively, compared to 2015
  • Subaru continued to ride its good fortune in 2016 with the Outback and its sister model Legacy, with sales up 20 percent and 8 percent, respectively
  • Much like for other cars in VW’s range, sales of VW Passat stabilized relative to the rest of the segment, with a 7 percent fall relative to 2015 being much smaller than that experienced by the perennially-underperforming Mazda6
  • The end of the road for the Chrysler 200 is within sight, with sales down by 65 percent compared to 2015 (or 73 percent in Q4 alone)

Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off

About Krzysztof Wozniak

Kriss grew up in Poland reading German car magazines, before moving to England and graduating to the British magazines, which he still considers the best in the world and continues reading them after he’d moved to the US. In college he promised himself he’s buy himself a used Porsche before he turned 30 (not to be accused of having a mid-life crisis), but instead family needs dictated a Subaru Outback. Still waiting for that perfect moment to buy a used 2008-ish Cayman…
You can find all his articles Here.

Comments

  1. Cześć Krzysztof, świetne artykuły na temat amerykańskiego rynku. Dzięki!

    • Krzysztof Wozniak says:

      @Tomek – dzięki, staramy się jak możemy! Zachęcam do dalszej lektury, no i oczywiście polecamy się znajomym 🙂

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