US sales 2016 first half Premium Large segment

US premium largeSales in the Premium Large segment fell by 14 percent compared to the first half 2015, recording a slightly slower contraction in the second quarter compared to the first one (11 versus 18 percent, respectively). It is reasonable to expect the segment’s fortunes to improve further still in the second half of the year, as the new Mercedes-Benz E-class is proving quite popular and may pull up sales for the segment as a whole.

Highlights for first half of 2016

  • This is the first time we’ve had a crack at estimating sales of Maserati Ghibli, which if allocated the same share of Maserati’s sales as it takes in Europe (70 percent) ranks surprisingly high in 10th place, at around 3,500 units
  • The only car to gain sales in the second quarter compared to the same period last year was the new Mercedes-Benz E-class (sales up by 6 percent), allowing the model to retake third spot that it lost to Hyundai Genesis in the first quarter, and almost overtake its arch-rival BMW 5-series for second in the standings
  • All three models who recorded  sales growth in the first quarter (Hyundai GenesisJaguar XF and Audi A7) saw their sales figures fall in the second quarter, though the fall wasn’t so large so as to erase the gains for the first two models
  • The largest falls in sales came courtesy of theBMW 6-series (down 63 percent), the aging RWD Japanese duo Lexus GS and Infiniti Q70 (sales down 33 and 30 percent, respectively), and the equally aged Audi A6 (sales down 27 percent)

Note: “est” designates our own estimates of model sales, based on brand total sales; clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off

About Krzysztof Wozniak

Kriss grew up in Poland reading German car magazines, before moving to England and graduating to the British magazines, which he still considers the best in the world and continues reading them after he’d moved to the US. In college he promised himself he’s buy himself a used Porsche before he turned 30 (not to be accused of having a mid-life crisis), but instead family needs dictated a Subaru Outback. Still waiting for that perfect moment to buy a used 2008-ish Cayman…
You can find all his articles Here.


  1. Hi Krzysztof, do you have, by any chance, data for German premium segment sales for first half 2016 world wide?

    • Krzysztof Wozniak says:

      bimmer, unfortunately we don’t have global sales data on our site yet, though it may be something we want to look into next.

Let me know what you think of this article. Thanks!