US sales 2016 first half Premium Compact SUV segment

US premium compact SUV 2

Sales in the Premium Compact SUV segment in the US rose by 15 percent in the second quarter of 2016, slightly faster than in the first quarter, resulting in an aggregate growth rate of 21 for the first half of the year. The growth is driven primarily by the success of the new BMW X1, but even the older models are doing pretty well, especially the Audi Q3. Overall, the growth rate remains the highest from among all Premium SUV segments.

Highlights from first half of 2016

  • The new BMW X1 continues to be a big hit with American customers, with sales growing by 79 percent compared to Q2 2015; however, it was unable to displace Mercedes-Benz GLA as the segment leader, losing a bit of distance compared to where it ended up the first quarter (then it was 300 units behind, now its 700 behind)
  • Despite holding onto the lead, not all is good news for Mercedes-Benz GLA, whose sales fell by 10 percent in the second quarter of the year
  • Audi Q3 did remarkably well for a five-year-old model, with sales growing by 66 percent, suggesting that Audi may be starting to throw incentives at consumers to keep the model competitive in face of competition from the new X1
  • Mini Countryman continues to lose sales, as consumers switch to newer, larger competitors


Note: Clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off

About Krzysztof Wozniak

Kriss grew up in Poland reading German car magazines, before moving to England and graduating to the British magazines, which he still considers the best in the world and continues reading them after he'd moved to the US. In college he promised himself he's buy himself a used Porsche before he turned 30 (not to be accused of having a mid-life crisis), but instead family needs dictated a Subaru Outback. Still waiting for that perfect moment to buy a used 2008-ish Cayman...
You can find all his articles Here.

Comments

  1. Carlos Tomic says:

    Am pleased. The germans are lucky that Volvo and Jaguar still do not compete.

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