US sales 2016 first half Large segment

US large segment

Sales in the Large segment fell by 9 percent in the second quarter of 2016, compared to Q2 2015, but sales in the segment are still up 2 percent over the first half year, making Large cars one of only two mainstream segments to have grown over the period. This impressive performance can really be attributed to the success of the new Nissan Maxima, as well as the increasing popularity of aging Chrysler 300.

Highlights for first half of 2016:

  • The first- and second-placed Chevy Impala and Dodge Charger, as well as the fifth-placed Ford Taurus, erased the sales gains they posted in the first quarter of the year, and ended the first half year slightly behind where they were this time last year
  • Sales of Chrysler 300 increased by 26 percent in the second quarter of the year, but even this was barely enough to keep it ahead (by one solitary car!) ahead of the surging Nissan Maxima, whose sales increased almost two-fold over the same period
  • While the fall in sales of the aging Toyota Avalon and Hyundai Azera (down 26 and 33 percent in the second quarter, respectively) and the soon-to-be-replaced Buick LaCrosse (down 53 percent) is to be expected, the performance of the new Kia Cadenza must be disappointing to the brand – it was 19 percent lower in the second quarter of the year

Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off

About Krzysztof Wozniak

Kriss grew up in Poland reading German car magazines, before moving to England and graduating to the British magazines, which he still considers the best in the world and continues reading them after he’d moved to the US. In college he promised himself he’s buy himself a used Porsche before he turned 30 (not to be accused of having a mid-life crisis), but instead family needs dictated a Subaru Outback. Still waiting for that perfect moment to buy a used 2008-ish Cayman…
You can find all his articles Here.


  1. Daniel says:

    Can you update the Ford Taurus data? I’m sure the car looks totally different now, and the sales from the last decade are missing. Thank you!

  2. I drive a Chrysler 300S and I can tell you this is one fine set of wheels. Not only has the car been virtually problem free, it is a real looker. George is the name of my car as it is named after my Grandfather, George Lindblom: the largest Imperial-Chrysler-DeSoto-Dodge-Plymouth dealer in the world during the 1950s: The Edwards Motor Company in Milwaukee, Wisconsin.

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