US sales 2015 Small Sports segment

US Small SportsThe Sports Car Small segment grew by 13% in 2015 to 341,924 sales, as two all-American muscle cars showed nice improvements. The Ford Mustang has finally reclaimed the segment leadership it lost to the then-new Chevrolet Camaro in 2010, as the Mustang has just been completely renewed and the Camaro was due for a facelift. The Mustang enjoyed a 48% growth to over 120,000 sales, its highest volume since 2007. Meanwhile, the Camaro was down 10%, dipping below 80,000 sales for the first time since its introduction year 2009. That has given the Dodge Challenger the opportunity to close in, as it scores a record volume in its 7th year on the market. The halo-effect of the 707-hp Hellcat version is to thank for turning this into a three-horse race now, after having trailed the other two ever since its launch.

Hyundai_Veloster-US-car-sales-statisticsBehind these three muscle cars is a large gap to the next batch of mostly Asian small sports coupes, led by the weird yet funky Hyundai Veloster, down 12% and the Scion tC, down 8%. For the 2017 model year, which should start in September of 2016, the tC will be rebadged as a Toyota, as the Scion brand will be killed. The same thing goes for the FR-S, which loses a quarter of its volume in 2015, but its clone Subaru BRZ is hit even harder at -29%, the biggest loss of the segment. The new fourth generation Mazda MX-5 Miata has boosted sales of the small roadster 81% to 8,591, moving it past the BRZ and the Nissan 370Z. The Volkswagen Eos stays dead last with a loss of 12%. The introduction of the Buick Cascada convertible won’t help the business case to keep the Eos alive and I think VW has enough to worry about in the United States than to keep such a low-volume niche model in the line-up.

Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off

About Bart Demandt

Bart is a 36-year old Dutchman who’s always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on His daily driver is an Alfa Romeo GT 3.2 V6 which he just can’t seem to say goodbye to thanks to the mesmerizing exhaust note.
You can find all his articles Here.

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