US sales 2015 Q1-Q3 Subcompact segment

US subcompacts

The Subcompact segment shrank by 14% in Q3, a further acceleration of the decline in the first half of the year, compared to the market growing by 6% over the same period. As with the Minicar segment, a lot of this has to do with low gas prices that see people turning away from cars whose main selling point in the US is good gas milage. 

Kia Soul

In Q3 the Kia Soul managed to reverse its sales decline from the first half of the year, growing by a robust 10% and putting some space between it and the 2nd-placed Nissan Versa whose sales barely increased by 1%. Still, with barely 3,000 units between them it is entirely possible the small Nissan overhauls the Kia in the final three months of the year to take the segment leadership.

Honda Fit

The big surprise of Q3 is the dismal performance of the Honda Fit, whose sales fell by 52% compared to the same period in 2014, bringing its gains for the year down to 11%. While after the first half of the year it looked likely that the Honda might jump over the Fiesta, Sonic and Accent and claim 3rd place, now it seems very unlikely unless Honda turns things around in the last quarter. Instead, it’s the Fiesta that leapt into 3rd place over the soon-to-be-replaced Chevy Sonic and Hyundai’s aging Accent.

2015 Q1Q3 Subcompact

About Krzysztof Wozniak

Kriss grew up in Poland reading German car magazines, before moving to England and graduating to the British magazines, which he still considers the best in the world and continues reading them after he'd moved to the US. In college he promised himself he's buy himself a used Porsche before he turned 30 (not to be accused of having a mid-life crisis), but instead family needs dictated a Subaru Outback. Still waiting for that perfect moment to buy a used 2008-ish Cayman...
You can find all his articles Here.

Comments

  1. Hi Krzysztof

    According to an article i read recently ( i think it was on ANE ), Honda just isn’t making enough Fits. There’s some capacity constraint in their production facility, so instead of building Fits they’re pushing the much more profitable HR-V instead.

    • Krzysztof Wozniak says:

      @Tuga – great insight, it makes sense they would concentrate on the more profitable HR-V, plus it’s better for the general population since we don’t need to see as many of the awkward Fits around 🙂

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