US sales 2015 Q1-Q3 Premium Compact segment

US premium compact

The Premium Compact segment continued growing in the third quarter of 2015, with sales up 15% compared to Q3 2014, although this rate of growth was slower than in the first part of the year, when they grew 59%. The main reason for this was that the Audi A3 sedan had been introduced in the US in the second half of 2014, which means that the incremental sales that variant brought are now “built in”.

And quite the rise to prominence it had been for the A3, which lay in 2nd place this time last year, well behind the segment-leader Mercedes-Benz CLA and only some 2,000 units ahead of the Acura ILX. Fast forward one year, and the A3 is on its way to selling twice as many units as the ILX in 2015. Not bad for a design that is already 4 years old, and should be heading for a nip-n-tuck soon. Not that, being Audi, you’d notice once it arrives…

2015 Q1Q3 Premium Compact

Total sales for 2015 Q1-Q3; growth rates reported relative to 2014 Q1-Q3

About Krzysztof Wozniak

Kriss grew up in Poland reading German car magazines, before moving to England and graduating to the British magazines, which he still considers the best in the world and continues reading them after he'd moved to the US. In college he promised himself he's buy himself a used Porsche before he turned 30 (not to be accused of having a mid-life crisis), but instead family needs dictated a Subaru Outback. Still waiting for that perfect moment to buy a used 2008-ish Cayman...
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