US sales 2015 Q1-Q3 Large segment

US Large

The Large mainstream segment continued shrinking in Q3 2015, with sales down 11% compared to the same period in 2014. Although it was spared the ignominy of being the mainstream segment that shrank the most in Q3 by the subcompact segments -14% growth rate, customers are clearly abandoning Large cars for Mid-sized ones as the lines between the two become ever more blurred in terms of size and equipment.

Chrysler_300-US-car-sales-statisticsIn this vain, it is illustrative that the cars that did best (least bad?) relative to 2014 were all rear-wheel drive, a clear differentiator to their Mid-sized stablemates. The only cars to gain volume in Q3 2015 were the last-placed Chevrolet SS (up 76%) and Chrysler 300 (up 11%), the latter jumping over the Ford Taurus to claim 4th spot. If the 300 continues like this, it may yet catch up to the Toyota Avalon by the end of the year, quite the achievement for a car that hasn’t really changed all that much since it was originally introduced in 2005.

All the other models lost volume in Q3 relative to the same period last year, with the biggest losers being the big Asian saloons -Hyundai Azera, Kia Cadenza and Nissan Maxima. But while the Korean duo will soon be replaced, the Maxima was all new for 2015, which bodes badly for Nissan’s largest sedan offering in the US. And matters will only get worse when the redesigned Altima, with its mini-Maxima looks, hits the market.

2015 Q1Q3 Large

Total sales for 2015 Q1-Q3; growth rates reported relative to 2014 Q1-Q3

About Krzysztof Wozniak

Kriss grew up in Poland reading German car magazines, before moving to England and graduating to the British magazines, which he still considers the best in the world and continues reading them after he'd moved to the US. In college he promised himself he's buy himself a used Porsche before he turned 30 (not to be accused of having a mid-life crisis), but instead family needs dictated a Subaru Outback. Still waiting for that perfect moment to buy a used 2008-ish Cayman...
You can find all his articles Here.

Comments

  1. Hi Krzysztof.

    The maxima isn’t a 2015MY, it’s a 2016MY. It wen’t on sale in August. You won’t really be able to compare sales untill the last quarter, or better still, next years.

    And there’s been an interesting differentiaton lately between the ” Mids ” and the ” Larges “: V6s. The Chevy Malibu, Ford Fusion, Hyundai Sonata and Kia Optima no longer have them, but their larger brothers do.

Let me know what you think of this article. Thanks!

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