US sales 2015 Limousine segment

Sales in the premium limousine segment fell by 12% compared to 2014, the worst performance from among all premium segments. However, things are definitely looking up for the segment in 2016, with the new BMW 7-series picking up more sales after a late-2015 market debut, and planned market introduction of further two new models: Porsche Panamera and Genesis G90, replacement for the Hyundai Equus.

The Mercedes-Benz S class was the market leader in 2015, just as it had been in seven of the past ten years. In fact, at almost 40%, its market share is as high as it had been over that period, and considerably higher than the 22% its predecessor scraped together in 2011 and 2012. The BMW 7-series led the chasing pack, but it managed fewer than half of the sales of its arch-rival. However, there is a sense that its latest iteration, with its trick carbon fiber construction and a newfound focus on comfort, may prove a more formidable competitor to the S class.

In third spot was the Lexus LS, the model which topped segment sales between 2007 and 2009. Its sales in 2015 fell 16% compared to the previous year, a similar performance to models below it in the sales charts. In fourth is the Audi A8 (sales down 15%), followed by the Porsche Panamera (sales down 13%) in fifth and Jaguar XJ (sales down 17%) in sixth. The only change in ranking came at the back, with the new-for-2014 Kia K900 overtaking its about-to-be-replaced Hyundai Equus cousin for seventh spot.

Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off

About Krzysztof Wozniak

Kriss grew up in Poland reading German car magazines, before moving to England and graduating to the British magazines, which he still considers the best in the world and continues reading them after he'd moved to the US. In college he promised himself he's buy himself a used Porsche before he turned 30 (not to be accused of having a mid-life crisis), but instead family needs dictated a Subaru Outback. Still waiting for that perfect moment to buy a used 2008-ish Cayman...
You can find all his articles Here.


  1. Where is Maserati Quattroporte?

    • Bart Demandt says:

      Hi Stemi,

      unfortunately, Maserati USA doesn’t split out its model data, so we only have Maserati brand data available.

      • That’s pity. Thank you! Congratulations for your great work by the way!

      • Krzysztof Wozniak says:

        @stemi – thanks, we really try to put together the best analysis given the available data. With that in mind, we are considering estimating the number of Quattroporte/Gibli/GranTurisimo based off whatever information we can get and publishing that estimate. However, we’ll only do that if we think the estimate will be close enough to the truth so as not to be misleading

Let me know what you think of this article. Thanks!