US sales 2015 full year Minivan segment

US minivan

Sales in the minivan segment fell by 8% compared to 2014, a worse performance that all mainstream segments (3% fall) and considerably worse than passenger cars on average (5% growth). Not all is lost, however, for the once-pioneering segment, as 2016 will see the significant new Chrysler Pacifica go on sale, while the segment-leading Toyota Sienna and Honda Odyssey are also due for a refresh in the next year or so.


Toyota Sienna

In fact, the Sienna and Odyssey have done rather well for themselves over the past year, gaining 10% and 4% of sales over the past year, and climbing to the top of the segment in the process. Not a bad performance for models that are both over five years old. It is easy to see where the additional sales came from, as the Japanese models’ ascent came at the expense of those old american stalwarts, Dodge Grand Caravan and Chrysler Town & Country, both of which lost around 30% of sales compared to the previous year. It seems than the new Pacifica is going to hit the market just in time to, hopefully, prevent even more buyers jumping ship to the competition. Our readers certainly predict a bright future for the new model.

Kia Sedona

However well the Japanese duo did, however, it’s the performance of the new-for-2015 Kia Sedona that really impressed, with sales growing at an astonishing 152% over the course of the year. The new model certainly has an impressive presence, and you get the sense that it’s the only model in the segment that’s really trying to be different to the boring minivan norm, and the result is pleasingly handsome. However, pushing the envelope is not always a good thing, as we are reminded by the Nissan Quest, a bizarrely tall and narrow, almost JDM, offering that is clearly struggling to connect with buyers.

Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off

About Krzysztof Wozniak

Kriss grew up in Poland reading German car magazines, before moving to England and graduating to the British magazines, which he still considers the best in the world and continues reading them after he'd moved to the US. In college he promised himself he's buy himself a used Porsche before he turned 30 (not to be accused of having a mid-life crisis), but instead family needs dictated a Subaru Outback. Still waiting for that perfect moment to buy a used 2008-ish Cayman...
You can find all his articles Here.

Let me know what you think of this article. Thanks!