The Large Pick-up segment grew by 4%, the exact same rate as the overall market, which is only appropriate given that to many this segment epitomizes the US car market. And as has been the case for many, many years, the Ford F-series is the segment leader with over 350,000 units sold in half a year. Clearly, customers have embraced the aluminum components in what has traditionally been an old-fashioned segment.
That said, sales of the F-series actually fell by 2% year-on-year, at least partly due to supply problems Ford has had with the supplier of the model’s aluminum frames. As a result, its sales have actually been surpassed by the combined sales of the Chevy Silverado/GMC Sierra twins, though individually they
only placed second and fourth. Splitting them is the handsome Ram Pickup (née Dodge Ram).
Stuck in fifth, as it has been pretty much since its introduction over a decade ago, is the Toyota Tundra. No matter how much money and technology the Japanese giant has thrown at this model, it still sold less than a fifth of what the Ford F-series sold. Still, it did much better than the Nissan Titan, which in its 12th year on the market will be lucky to sell more than 10,000 units total. Or the Honda Ridgeline, which barely sold 500 units as Honda prepares (and prays for more luck) with the 2nd generation of the model. Closing off the charts are the Chevy Avalanche and Cadillac Escalade EXT, both of which have now been discontinued.