Scion

Scion_tC-US-car-sales-statisticsScion was a sub-brand started by Toyota in order to attract younger, more hip customers. It was actually pretty successful for a while, selling as many as 173k cars in 2006. However, it has seen its sales drop steeply since then, to the point that it was discontinued in September 2016.

Scions’s main problem is that it forgot what made it successful in the first place – simple, cool and slightly oddball cars such as the xB (which outboxed even the Nissan Cuba Mk II) and the xA (a simple subcompact before the time when subcompacts were cool again). Instead, it now offers cars that all seem like they really should be Toyotas – the FR-S (Toyota GT86), the iQ (Toyota iQ), tC (in essence a Corolla coupe) and the large xB Mk II (sort of like a high-roofed Corolla). And things didn’t turn around, with the last new models being the iA (a rebadged Mazda2) and iM (the Toyota Auris). In the end, Toyota decided that there was no more point in keeping Scion as a stand-alone brand and decided to discontinue the brand in September 2016. Three of its models continued as Toyota vehicles: the Yaris iA, Corolla iM and Toyota 86.

Scion
All Models
2014
Scion
All Models
2015
Scion
All Models
2016
Scion
All Models
2017
January 4.011 3.690 5.099 72
February 4.529 3.864 5.882 39
March 5.917 4.424 7.261 31
April 5.386 4.309 6.640 14
May 6.181 4.806 6.659 10
June 4.612 3.838 6.179 8
July 5.127 3.865 6.423
August 6.186 3.895 5.627
September 4.154 6.510 740
October 4.182 6.270 376
November 3.907 5.183 170
December 3.817 5.513 102

Scion
All Models
Market
Share
2016 12.027 0,07%
2015 56.167 0,32%
2014 58.009 0,35%
2013 68.321 0,44%
2012 73.501 0,51%
2011 49.271 0,39%
2010 45.678 0,39%
2009 57.961 0,56%
2008 113.904 0,86%
2007 130.181 0,81%
2006 173.034 1,04%
2005 156.485 0,92%
2004 99.259 0,59%
2003 10.898 0,07%

Use the dropdown at the top right of this page to find sales figures for the iQ, xA, xB, xD, iA, iM, tC, FR-S and any other car model sold in the US since the early 2000’s.

 

Sources: Manufacturers, ANDC

Scion
All Models
2014
Scion
All Models
2015
Scion
All Models
2016
Scion
All Models
2017
January 4.011 3.690 5.099 72
February 4.529 3.864 5.882 39
March 5.917 4.424 7.261 31
April 5.386 4.309 6.640 14
May 6.181 4.806 6.659 10
June 4.612 3.838 6.179 8
July 5.127 3.865 6.423
August 6.186 3.895 5.627
September 4.154 6.510 740
October 4.182 6.270 376
November 3.907 5.183 170
December 3.817 5.513 102

Scion
All Models
Market
Share
2016 12.027 0,07%
2015 56.167 0,32%
2014 58.009 0,35%
2013 68.321 0,44%
2012 73.501 0,51%
2011 49.271 0,39%
2010 45.678 0,39%
2009 57.961 0,56%
2008 113.904 0,86%
2007 130.181 0,81%
2006 173.034 1,04%
2005 156.485 0,92%
2004 99.259 0,59%
2003 10.898 0,07%

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