Mitsubishi Mirage retakes segment lead as collapse in Chevy Smart sales drops it to third
Sales in the US Minicar segment fell by 15.1% to 37,708 in the first half of 2018, a result driven by a 26.0% decline in the first quarter of the year, which masks a modest 0.5% sales decline in the second quarter. This provides a rare respite for a segment that has been in decline for quite some time now, but it is too early to call this a recovery. While the Mini Cooper and Chevrolet Spark there are no new cars on the horizon, which suggests that the segment will continue to fall behind as customers choose larger cars amid good economic growth and gas prices that are not high.
- Just like last year, Chevrolet Spark followed up a good first quarter with a dismal second quarter, selling fewer than half the cars of the Mitsubishi Mirage, and dropping it two placed down in the YTD rankings
- The Mirage itself had a good second quarter of the year, with sales rising by 23.1%, allowing it to rise to the top of the segment ahead of Mini Cooper (which lost a modest 1.0% of sales in the second quarter)
- Misery continued once more for Fiat 500 and the Smart ForTwo, with both models losing more than 60% of their sales in the second quarter
Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off