US car sales analysis June 2019 – brands

After managing to eke out its first sales increase of the year in May, the US market was back to where it had spend every other month in 2019 – firmly, if not deeply in the red. This time, this meant a sales decline of 2.2% compared to June’19, perfectly in line with the 2.3% YTD sales decline. That said, many in the market remain optimistic sales will pick up later in the year, especially if interest rates are once again lowered, reducing the cost of auto financing.

Highlights:

  • Mainstream brands saw their sales decline by 3.4%, slightly worse than the YTD average of 2.9%, while luxury brands saw their sales grow by a sturdy 6.9%, considerably better than their 2.2% YTD average
  • Four out of the Top 10 brands registered positive sales growth in June, a fall on the six brands who registered positive growth in May
  • Remarkably, the Top 6 brands all saw their sales fall, with the Top 3 registering sales declines roughly in line with their single-digit YTD sales declines
  • The “slow but steady” experience of the Top 3 contrasts with the experience of brands ranked 4th through 6th: Honda (4th) and Jeep (6th) both had another bad month, pushing their YTD sales growth further into the red, while Nissan (5th) slid back into almost-20% sales decline after two months of promising sales increases
  • As though mocking the brands immediately above it, Ram registered growth of over 45%, the highest month-on-month growth rate in its short history, and almost topping the June’19 sales figure of its sister brand Jeep in the process, and putting it within 200 cars of the YTD figure for 8th-place Hyundai
  • Brands ranked 8th through 10th, Hyundai, Subaru and Kia, all managed to register positive sales growth, contributing to their mildly positive YTD sales figure for the first half of the year

  • Compared to the relatively poor performance of the mainstream brands in the Top 10, mainstream brands outside the Top 10 had a reasonable month, either registering growth in the high single digits (GMC*, VW, and Buick*), or low double digits (Mitsubishi, with sales recovering from two months of serious sales declines)
  • None of the remaining mainstream brands’ sales declines were particularly surprising, although the fact that Chrysler saw its sales fall by just 4.0% must count as a good month, given its sales decline of over a quarter so far this year
  • Among the top luxury brands BMW and Mercedes-Benz both registered positive growth, with the former placing ahead thanks to its good 7.5% sales increase, but both barely stayed ahead of Tesla*, whose sales once again broke through the 25,000 level
  • By contrast, both Lexus and Audi registered mild sales declines, while registered a mild sales increase
  • Further down, Acura had another bad month, with the 16.4% sales decline almost erasing its YTD sales increase, while Infiniti, Lincoln and Land Rover all saw sales declines in the high single digits
  • Genesis once again saw sales more than double on this month last year, although it fell 5 cars (!) short of outselling Jaguar this time around (although that’s hardly good news for the British brand, which after a remarkable growth earlier this year seems to be sliding into the red once again)

Brand ranking

 

aRank Brand Jun’19a Jun’18a Changea YTD Rank 2019aa 2018aa Changea
a1 Ford 209,922aa 220,003aa -4.6% a1 1,180,539aa 1,221,445aa -3.3%
a2 Toyota 179,305aa 185,851aa -3.5% a2 1,016,373aa 1,054,309aa -3.6%
a3 Chevrolet* 166,004aa 178,314aa -6.9% a3 935,445aa 1,015,804aa -7.9%
a4 (1) Honda 123,753aa 132,031aa -6.3% a4 703,228aa 715,171aa -1.7%
a5 (1) Nissan 113,665aa 134,398aa -15.4% a5 653,978aa 708,525aa -7.7%
a6 Jeep 76,826aa 86,989aa -11.7% a6 456,281aa 495,022aa -7.8%
a7 (3) Ram 75,227aa 51,729aa 45.4% a9 (2) 333,168aa 260,341aa 28.0%
a8 (1) Hyundai 64,202aa 63,256aa 1.5% a8 (1) 333,328aa 327,786aa 1.7%
a9 (1) Subaru 61,511aa 59,841aa 2.8% a7 (1) 339,525aa 322,860aa 5.2%
b10 (1) Kia 56,801aa 56,571aa 0.4% b10 (1) 304,844aa 293,563aa 3.8%
b11 GMC* 51,739aa 48,420aa 6.9% b11 (1) 277,277aa 269,799aa 2.8%
b12 Dodge 38,561aa 46,387aa -16.9% b12 228,099aa 250,933aa -9.1%
b13 (2) VW 31,725aa 28,941aa 9.6% b13 (1) 184,608aa 172,898aa 6.8%
b14 (1) BMW 31,627aa 29,407aa 7.5% b15 (1) 156,440aa 153,386aa 2.0%
b15 (1) Mercedes-Benz 29,201aa 28,999aa 0.7% b14 (1) 163,421aa 175,758aa -7.0%
b16 (7) Tesla** 25,700aa 11,202aa 129.4% b20 (8) 84,575aa 44,177aa 91.4%
b17 Lexus 23,047aa 23,750aa -3.0% b17 135,735aa 135,000aa 0.5%
b18 (2) Mazda 22,828aa 26,893aa -15.1% b16 (1) 138,555aa 163,924aa -15.5%
b19 (1) Audi 19,409aa 19,471aa -0.3% b19 101,440aa 107,942aa -6.0%
b20 (1) Buick* 18,885aa 17,485aa 8.0% b18 107,237aa 110,730aa -3.2%
b21 (1) Cadillac* 13,528aa 12,757aa 6.0% b21 75,660aa 77,576aa -2.5%
b22 (1) Chrysler 12,941aa 13,484aa -4.0% b24 (4) 64,422aa 88,630aa -27.3%
b23 (1) Mitsubishi 12,317aa 11,149aa 10.5% b23 (1) 71,097aa 67,327aa 5.6%
b24 (4) Acura 12,148aa 14,532aa -16.4% b22 73,767aa 72,653aa 1.5%
b25 (1) Volvo 9,934aa 9,868aa 0.7% b27 (1) 50,120aa 47,622aa 5.2%
b26 (1) Infiniti 9,839aa 10,698aa -8.0% b25 (2) 63,058aa 72,170aa -12.6%
b27 Lincoln 8,769aa 9,534aa -8.0% b26 (1) 50,915aa 50,269aa 1.3%
b28 Land Rover 6,593aa 6,982aa -5.6% b28 (1) 46,123aa 44,779aa 3.0%
b29 Porsche 5,205aa 4,892aa 6.4% b29 30,257aa 29,421aa 2.8%
b30 Mini 3,235aa 4,146aa -22.0% b30 17,583aa 22,636aa -22.3%
b31 Jaguar 1,892aa 2,353aa -19.6% b31 16,282aa 14,787aa 10.1%
b32 (3) Genesis 1,887aa 796aa 137.1% b32 (2) 10,007aa 7,262aa 37.8%
b33 (1) Alfa Romeo 1,595aa 2,249aa -29.1% b33 (1) 9,037aa 12,265aa -26.3%
b34 (1) Fiat 933aa 1,426aa -34.6% b35 (2) 5,103aa 8,285aa -38.4%
b35 (1) Maserati* 925aa 950aa -2.6% b34 (1) 5,550aa 5,563aa -0.2%
b36 (2) Lamborghini* 232aa 125aa 85.6% b36 (1) 1,392aa 750aa 85.6%
b37 (2) McLaren* 180aa 116aa 55.2% b37 (1) 1,206aa 680aa 77.4%
b38 (2) Bentley* 169aa 165aa 2.4% b38 (2) 1,014aa 982aa 3.3%
b39 (1) Rolls-Royce* 110aa 108aa 1.9% b39 (1) 660aa 647aa 2.0%
b40 (3) Smart 74aa 126aa -41.3% b40 (1) 496aa 650aa -23.7%

* Estimate