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US car sales analysis February 2019 – brands

Note from the author: work commitments had taken me away from CSS for the past few months, and in the effort to make up for lost time I will try to quickly catch up on the monthly US summaries, before progressing to other articles. Apologies for the absence! Also, have to say: good to be back!

After seeing sales drop by 1.0% in January, the market suffered an even worse February, with sales down 2.9%.

Highlights:

  • Overall, mainstream brands saw their sales decline by 4.2%, while luxury brands saw their sales rise by 5.2%
  • Four out of the Top 10 brands registered positive sales growth in February, down from six a month earlier
  • The Top 6 all saw their sales decline, with Nissan in particular losing 11.4% in sales – less bac than the almost-20% drop in January, but still pretty bad
  • The next five brands saw their sales rise, with Ram once again being the stand-out performer with growth of almost 25%
Ram Pickup

 

  • Outside the Top 10 mainstream brands once again did really poorly, with only Mitsubishi managing meaningful positive growth
  • Among the remaining mainstream brands it is disappointing to see another month of sales decline for both VW and Mazda, both of which did well in 2018, but less surprising to see the usual suspects of Dodge and Buick, not to mention regulars like ChryslerMiniFiat and Smart
  • Among luxury brands there were a few standouts: Tesla once again saw a substantial year-on-year sales growth (note: at least according to this data), Jaguar continued its 2019 resurgence with sales growth of almost 60% (!), while Genesis recorded its first year-on-year sales growth in over a year
Jaguar E-Pace

 

  • Between the other luxury brands it was mostly a mix of gloom (double-digit sales decline for Mercedes-Benz,  Audi, Cadillac and Infiniti) and good performances (double-digit sales growth for Acura, Land Rover, Lincoln and Porsche)
  • Among the exclusive brands McLaren once again saw its sales rise by more than 100% year-on-year, while the other brands once again saw modest sales gains
  • Brand ranking

    Monthly YTD
    # Model Feb’19 Feb’19 Δ # 2019 2018 Δ
    a1 Ford 177,085 186,662 -5.1% a1 341,133 340,663 0.1%
    a2 Toyota 152,626 162,931 -6.3% a2 291,227 312,073 -6.7%
    a3 Chevrolet* 141,701 149,605 -5.3% a3 266,913 291,552 -8.5%
    a4 Nissan 103,735 117,110 -11.4% a5 (1) 194,174 230,013 -15.6%
    a5 Honda 102,926 104,588 -1.6% a4 (1) 199,301 200,222 -0.5%
    a6 Jeep 67,075 70,020 -4.2% a6 125,476 129,723 -3.3%
    a7 Subaru 49,081 47,249 3.9% a7 95,153 91,606 3.9%
    a8 Hyundai 45,612 44,732 2.0% a8 86,408 84,361 2.4%
    a9 (3) Ram 45,542 36,737 24.0% a9 (2) 85,191 68,776 23.9%
    b10 Kia 43,406 40,672 6.7% b10 (1) 80,782 76,300 5.9%
    b11 (2) GMC* 42,789 42,640 0.3% b11 (1) 80,599 75,698 6.5%
    b12 (1) Dodge 37,073 40,187 -7.7% b12 64,150 67,787 -5.4%
    b13 (1) VW 25,706 26,660 -3.6% b13 (1) 48,780 51,404 -5.1%
    b14 (1) Mercedes-Benz 24,389 27,788 -12.2% b14 (1) 48,110 55,286 -13.0%
    b15 Mazda 23,852 25,731 -7.3% b15 43,897 50,693 -13.4%
    b16 BMW 23,558 23,508 0.2% b16 41,660 42,524 -2.0%
    b17 Lexus 20,122 19,266 4.4% b17 37,542 37,180 1.0%
    b18 (7) Tesla** 18,200 7,700 136.4% b18 (7) 36,400 15,400 136.4%
    b19 (2) Mitsubishi 13,760 12,973 6.1% b21 (2) 22,471 21,453 4.7%
    b20 (2) Buick* 13,662 16,322 -16.3% b20 (1) 25,734 29,670 -13.3%
    b21 (1) Audi 13,560 15,451 -12.2% b19 (1) 27,813 29,962 -7.2%
    b22 (2) Acura 12,213 10,969 11.3% b22 (2) 21,977 19,877 10.6%
    b23 Cadillac* 11,052 12,338 -10.4% b24 (2) 20,818 22,233 -6.4%
    b24 (2) Infiniti 10,607 12,820 -17.3% b23 (2) 20,909 23,455 -10.9%
    b25 (6) Chrysler 10,368 16,150 -35.8% b25 (5) 19,422 26,734 -27.4%
    b26 Land Rover 8,151 6,828 19.4% b26 15,536 13,274 17.0%
    b27 Lincoln 7,726 6,700 15.3% b27 15,441 13,110 17.8%
    b28 Volvo 6,635 6,283 5.6% b28 12,489 11,850 5.4%
    b29 Porsche 4,826 4,382 10.1% b29 10,245 9,198 11.4%
    b30 (1) Jaguar 3,465 2,185 58.6% b30 (1) 6,543 4,789 36.6%
    b31 (1) Mini 2,679 3,065 -12.6% b31 (1) 5,136 6,002 -14.4%
    b32 (1) Genesis 1,528 1,363 12.1% b32 (1) 2,752 2,976 -7.5%
    b33 (1) Alfa Romeo 1,362 1,568 -13.1% b33 (1) 2,512 3,216 -21.9%
    b34 (1) Maserati* 925 931 -0.6% b34 (1) 1,850 1,828 1.2%
    b35 (1) Fiat 616 1,241 -50.4% b35 (1) 1,367 2,470 -44.7%
    b36 (1) McLaren* 248 109 127.5% b36 (2.5) 486 188 158.5%
    b37 (1) Bentley* 169 165 2.4% b37 (1) 338 322 5.0%
    b38 (1) Lamborghini* 97 94 3.2% b38 (0.5) 194 188 3.2%
    b39 (1) Rolls-Royce* 92 90 2.2% b39 (1) 184 180 2.2%
    b40 (2) Smart 58 106 -45.3% b40 (3) 141 211 -33.2%

    Note: * Estimate