US car sales analysis 2019 Q2 – Premium Mid-sized SUV segment

Sales barely grow as performance of new BMW X3, BMW X4 and Audi Q5 is dampened by sales declines elsewhere

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Sales in the US Premium Mid-sized SUV segment rose by 0.9% to 256,891 in the first half of 2019, a considerably weaker performance than the 20.4% growth the segment experienced in 2018. In fact, with only the new Lincoln Corsair (successor to the MKC) on the immediate horizon, it seems possible the segment will experience its first decline since 2008.

Note: Clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off

Highlights

  • This segment must be one of the most competitive out there, will the top three models all selling within 5% of one another, while the top six are separated in sales by less than 20%
  • After losing the segment leadership battle to the Audi Q5 in 2018, the facelifted Mercedes-Benz GLC took the sales lead over the surging BMW X3 and the Q5 by the skin of its teeth
  • The new Acura RDX followed closely behind, ahead of the erstwhile segment leaders Lexus NX and Cadillac XT5, the latter being one of the only three models in the segment to lose sales in the double digits (the other two being the Porsche Macan, down 17%, and the Alfa Romeo Stelvio, down 20%)
  • Unlike its smaller brother which entered the Top 3 in its segment, Volvo XC60 seems to have already reached the height of its potential in seventh, with sales falling by 9% in the second quarter
  • Most of the other models in the segment experienced mild sales rises or declines, the only exceptions being the 11% sales increase of the facelifted Land Rover Discovery Sport, and the doubling of sales of the new BMW X4

Note: clicking on the model names in legend turns the display for that model on/off; data is displayed from 1990 onwards, but starts earlier – access previous years using slider on bottom