US car sales analysis 2018 Q2 – Sports Large and Exotics segment

Soaring sales for the McLaren 720S, Mercedes-AMG GT and BMW i8 can’t arrest the segment’s sales declineUS large sports

Sales in the US Large Sports and Exotics segment fell by 15.9% to 20,339 in the first half of 2018, with the sales decline reaching almost 25% in the second quarter alone. This time, excluding the segment-dominating Chevrolet Corvette does not change the picture that much, with sales of the remaining models still falling by 18%. Although some of this may be due to the release of the new Bentley Continental GT, it is impossible to tell since the manufacturer no longer reports its sales.

Highlights:

  • The landscape is quickly changing at the front of the segment, with sales of the Chevrolet Corvette falling ever faster as those of the second-placed Porsche 911 rising all the time, so much so that while in Q2’17 the Corvette sold almost three times as well as the 911, in Q2’18 it sold less than twice as well
  • The aging Mercedes-Benz SL retook third in the segment, rising back above the Jaguar F-Type, whose sales fell by almost 60% (!) in the second quarter, so much so that it was in fact outsold by the fifth-placed Lexus LC
  • The facelifted Mercedes-AMG GT continued its growth, with sales more than doubling in the second quarter, meaning so far in 2018 it has sold almost three times as many units as the Audi R8

Clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off

  • The new McLaren 720S (Super Series) continues to sell like hot cookies, with sales in the second quarter rising almost eight-fold (!!), keeping the model ahead of the Nissan GT-R, as well as its Sport Series baby brother
  • After a long period of sales decline BMW i8 saw its sales rise by over 160% thanks to the newly-introduced spider version
  • By contrast, sales of the still-new Acura NSX have all but collapsed after an 80%+ drop in the second quarter

Note: clicking on the model names in legend turns the display for that model on/off; data is displayed from 1990 onwards, but starts earlier – access previous years using slider on bottom