In 2017, worldwide sales of passenger cars and light commercial vehicles increased 2,4%, according to JATO Dynamics figures, based on their data of 52 markets. Slightly more than 2 million additional vehicle sales compared to 2016 make for a new total of 86,05 million global car sales. Passenger car sales were up 2,3% to 82 million and LCV sales were up 4,4% to 4,05 million vehicles. 13 out of the 52 markets showed double digit growth including Russia, Argentina and Thailand, balancing small declines in major markets like the UK, United States, South Korea and Mexico. Growth in China slowed to just 2,3% from 17% in 2016. India and Brazil were other engines of growth, the former setting a third consecutive annual sales record and the latter recovering from a decline the year before. [Read more…]
In the first quarter of 2017, worldwide sales of passenger cars and light commercial vehicles increased almost 5%, according to JATO Dynamics figures, based on their data of 52 markets. Almost a million additional vehicle sales (+962.000) compared to the first quarter of 2016 make for a new total of 21,24 million global sales. Disclaimer: this total excludes some major markets like Iran, the Middle East, Magreb, Pakistan, Philippines and a few South American countries. Still, this should give a reasonably accurate picture of the global car market this year.
In terms of manufacturers, Renault-Nissan is the big winner at the top, entering the top-3 thanks to a 10,4% increase and reaching within a spitting distance (just 1.500 units) of Toyota (+7,8%). Keep in mind that Renault is relatively strong in Iran and the Magreb countries, while Toyota is dominant in the Middle East and Philippines, so even accounting for those markets the gap between the two companies will be small. Volkswagen still leads despite growing slower than the industry at just +1,7%. GM is down to fourth due to the sale of its European unit Opel/Vauxhall to PSA. [Read more…]
It’s the twentieth anniversary of the horrible weekend that shook the Formula 1 community and fans around the world, because of the tragic deaths of two drivers, Roland Ratzenberger and Ayrton Senna. The Austrian was only in his third Grand Prix weekend when he crashed into the concrete barriers at 315 km/h during Saturday’s qualifying session. He died on impact. One day later, the legendary Brazilian, three times F1 world champion and universally praised for his driving style and his attitude both on and off track, crashed off the track just a few laps into the race. He was fatally injured, and taken to a nearby hospital by helicopter, but wouldn’t make it to the end of the day.
To keep his spirit alive, here a five video’s of unforgettable moments on the track, which show his superiority in wet driving conditions, his devotion to win and his continuous dedication towards driver safety. [Read more…]
The seven-year, $ 559 million sponsorship deal that Chevrolet signed in 2012 with English Premier League football/soccer club Manchester United is starting to look like a costly mistake as time goes by. The deal already cost General Motors global marketing chief at the time Joel Ewanick his job, two months after it was signed. Ewanick then defended his decision by declaring “It was clear that the deal would bring Chevrolet increased brand exposure, purchase consideration and awareness around the world worth “over four times” the sponsorship’s cost. […] We crunched more data than I’ve ever seen. We had three separate media and consulting firms take a look at it and tell us what they thought it was worth. […] The way this was going to work over time, I would say that for the amount of money we were talking about, it was the biggest no-brainer I’ve seen.”
However, less than eighteen months after the official announcement of the deal, and even before the Chevrolet bowtie logo was supposed to appear on the official Manchester United shirts, General Motors announced it would withdraw Chevrolet from the European market. GM officials were quick to point out that Manchester United has a worldwide fan-base and that the English Premier League is the most watched football competition in the world, reaching an estimated 643 million households in 212 countries around the world. On top of that, the club’s regular appearance in the UEFA Champions League would still offer the brand the worldwide exposure it was looking for, as this competition is watched by 360 million households, some of which should be incremental to the EPL viewers. [Read more…]