It really didn’t come as a surprise when Fiat-Chrysler Automobiles announced that it would withdraw the Chrysler brand from the UK market this week. Right-hand drive American MPVs, large sedans and rebadged Italian hatchbacks just didn’t vibe with the British car buying public. With the Jeep brand currently red-hot all over Europe thanks to the successful launches of the new midsized SUV Cherokee and even more so of the small crossover Renegade, the company has decided to dedicate its resources in the UK to its SUV brand.
Chrysler’s UK sales have dwindled to less than 2.000 units last year, but haven’t been above 3.400 in the last 6 years, which is approximately the number of Fiat 500 minicars the company sells every month in the UK market. Production and sales of the Delta compact had already been suspended last year, and the slow-selling RHD 300C large sedan (88 units in 2014, just 2 in January 2015) and Voyager MPV (2014: 565 units, January 2015: 5) will be discontinued as we speak, while the Ypsilon minicar (1.411 units in the UK last year) will be sold on customer’s request until the end of 2017. [Read more…]