Sales in the minivan segment fell by 8% compared to 2014, a worse performance that all mainstream segments (3% fall) and considerably worse than passenger cars on average (5% growth). Not all is lost, however, for the once-pioneering segment, as 2016 will see the significant new Chrysler Pacifica go on sale, while the segment-leading Toyota Sienna and Honda Odyssey are also due for a refresh in the next year or so.
The Minivan segment continued its decline, with sales down 15% compared to the same period in 2014 – the second largest fall after the Mid-sized segment. This does not necessarily mean that the US has fallen out of love with the segment it invented (no matter what Matra/Renault may claim). Sure, more and more people switch away from boring minivans away to SUVs, but this is also one of the “oldest” segments – full of cars either trying to hold on with a facelift (Toyota Sienna, Honda Odyssey) or cars on their way out (Chrysler T&C, Dodge Grand Caravan, Mazda5). In fact, once the new generation of the Fiat Chrysler Automotive minivan hits the market I would not bet against it dragging the segment sales up.
Pointing to a market leader is not straightforward in the Minivan segment. While the single best-selling model is the Toyota Sienna, the Chrysler T&C and Dodge Grand Caravan are so similar that oftentimes they are thought of as the same model (and may in fact be replaced by a single model) – if you do that, than their combined sales are still tops at 75,840. Still, with a year-on-year fall in sales of 47% it may not hold onto the lead for long, especially that the Sienna actually grew in sales by 15%, a great performance given that its recent facelift was of the “blink and you’ll miss it” variety.