The midsized car segment in the US is not as badly in dire straits as in Europe (-19%), but a 7% decline is still more than the overall car market and decreases its share of the market from 13% to 12.3%. However, when looking at just the sedan (non-SUV) market, the midsized segment actually outperforms its peers and improves its share from 42.2% to 44.3%. The Toyota Camry gains share thanks to a 2% loss in 2019, and thanks to the Honda Accord’s 8% decline, the Camry now has an almost 70,000 sales advantage over its nearest rival. The Nissan Altima sees stable sales in 2019 thanks to the new generation, and the same reason helps the Subaru Outback to a 1% gain, which adds one percentage point of share to both nameplates. When combining sales of the Outback and its sedan cousin Legacy, Subaru holds the #3 spot in this segment. Very impressive for what used to be a niche brand. [Read more…]
Segment sees sales decline lessen as barrage of new models hope to recover ground lost to crossovers
Sales in the US Mid-sized segment fell by 5.8% to 822,522 in the first half of 2019, a slightly less bad performance than the 10% plus sales decline the model experienced in 2017 and 2018. What’s more, while the sheen of newness may be coming off the latest Toyota Camry and Honda Accord, and the Ford Fusion leaving the segment, there will be [Read more…]
Segment experiences second year of double-digit sales decline as Camry and Accord fail to reignite sales
Sales in the US Mid-sized segment fell by 13.7% to 1,697,498 in 2018, making it the second year in a row that sales in the segment have declined by more than 10%. With sales down by a third since their peak in 2015, the Mid-sized segment is another piece of evidence just how quick the shift toward crossovers has been over the past few years. [Read more…]
New Camry and Accord sales fall, while revised Mazda6 and Honda Clarity perform well at the bottom of the standings
Sales in the US Mid-sized segment fell by 12.4% to 872,876 in the first half of 2018, with the rate of decline being very close to 12% in both quarters in 2018 so far. Such a performance will be disappointing to those who thought that new, more assertive models such as Toyota Camry and Honda Accord could breathe life into the declining segment. [Read more…]
Toyota Camry and Subaru Outback gain sales as Ford abandons declining segment
Sales in the Mid-sized segment fell by 12.7% to 412,667 in the first quarter of 2018, a slightly slower pace of decline than in the fourth quarter of 2017 or the previous year as a whole, but a substantial decline nonetheless. With Ford announcing that it will discontinue the Fusion is now clear that the segment which was the go-to place for family [Read more…]
Segment shrinks by 15% as customers abandon it for crossovers
Sales in the US mid-sized segment fell by 17.9% to 453,359 in the fourth quarter of 2017, and by 15.1% to 1,963,757 for 2017 as a whole – the first time the segment has dipped below the 2 million mark since 2010. What’s more, the malaise is pretty much evenly spread amongst all models, with only one model seeing its sales rise in the final [Read more…]
Every mid-sized model bar the Subaru Outback has lost sales in 2017 so far
Sales of Mid-sized cars in the US fell by 10% in the third quarter of 2017: still in the double-digits, but less severe than the declines in the first and second quarters. This relative upturn is mostly due to the entry of the new Toyota Camry and Honda Accord into the market – it helps because customers are excited about the new model, but primarily because dealers want to empty their forecourts from the old model, and are offering bigger-than-before discounts. Still, with recent new models underperforming relative to their previous generations (Chevy Malibu, Hyundai Sonata, and Kia Optima), it remains to be seen if the new, bolder Toyota and Honda have what it takes to lure customers back into a segment that has become very unsexy over the past few years.
Only Outback and Passat see their sales rise, five models lose more than 20% since 2016
Sales of Mid-sized cars in the US fell by 13.7% in the second quarter of 2017, following the same path of double-digit sales decline as all the other mainstream segments bar the compact segment. With one-time top non-pickup models like Toyota Camry, Honda Accord and Nissan Altima now regularly giving way to crossovers in the monthly top rankings, it is far from clear whether the latest versions of the first two cars, which made their debut earlier this year, will be enough to even halt, let alone reverse this trend. One thing is for sure: they will need to do better than recent new models in the segment – Hyundai Sonata, Kia Optima and Chevrolet Malibu – all of which have really underperformed relative to their previous generations.
Sales of Mid-sized cars in the US are in a similar tough spot as in Europe: down by 19.2% in Q1 of 2017 and dipping below half a million units at 472,692 sales. This is the worst drop among all mainstream segments and second to only the premium large car segment. As a result, the compact car segment has now become larger in volume than the midsized car segment, and if it keeps this position until the end of this year it would be the very first time ever that the midsized segment is not the largest mainstream car segment in the US. And with the large pickup truck segment also outselling the midsized cars in Q1, this segment has gone from perennial #1 until 2015 to out of the top-3 so far in 2017. The main culprit for this demise is obviously a shift towards compact crossovers, the largest segment since last year. This trend is clearly visible in the March and Q1 model rankings: if the Camry and Accord used to fight for the title of best selling non-pickup in America, now the Accord is out of the overall top-10 and the Camry is outsold by the Nissan Rogue, with the Honda CR-V and Toyota RAV4 right on its heels.
Sales in the Mid-sized segment fell by 10.1 percent in 2016, a performance so bad it almost matched the 11.0 percent fall in sales registered by the Minicar segment (the worst among all mainstream segments). Midsized cars used to be the segment where the money was made, even when SUVs and crossovers started to gain a foothold in the US car market during the 1990s and early 2000s. But that boom has started to pick up speed this year, fueled by hot new models and affordable gas. In contrast there haven’t been many major model updates in the midsized segment lately. As a result, the largest-selling segment in 2016 by far was Compact SUVs (sales up 3.9 percent), with Mid-sized cars coming in second, followed closely by the Large Pickups and Compact segments (sales up 3.6 and down 4.5 percent, respectively). With new models like Hyundai Sonata and Kia Optima failing to connect with buyers, only the new Toyota Camry and Honda Accord stand between the segment and losing third spot in the standings to the Large Pickups segment.