Sales in the compact segment fell by 6 percent in the second quarter, exactly the same rate at which they fell in the first quarter of the year. This is a disappointing performance, given that the second quarter saw two high-selling models hit the market (Chevy Cruze and Hyundai Elantra), joining the Scion iM that was released in the fall of 2015. From among 17 models in this segment only 4 saw their sales rise in the first half of the year relative to 2015, leaving a few models to hold sales up the segment. [Read more…]
Sales in the compact segment fell by 6% compared to Q1 2015, the second-worst performance from among all mainstream segments, better only than the minicar segment. While one could be inclined to continue the narrative that it’s the low gas prices that are driving consumers to the segment above, my feeling is that few consumers are abandoning compact cars from mid-sized ones for economy reasons. Rather, the compact segment is full of aging cars that are nearing their retirement, with only the hot (sales-wise) new Honda Civic, refreshed Nissan Sentra and niche Scion iM providing any new blood. But, unlike for the subcompact segment there is hope on the horizon in the form of a refreshed Toyota Corolla, as well as a new Chevy Cruze, Hyundai Elantra and Subaru Impreza.
Sales in the compact segment grew by 1% compared to 2014, a better performance than in either the minicar or subcompact segments, thought still behind the industry average of 5% growth. With the latest crop of compact cars being large enough to accommodate a whole family sales in this segment are less sensitive to gas prices – consumers are less likely to migrate to the segments above simply because they no longer need an economic car now that gas is super-cheap. For many people a compact car is all they need. [Read more…]
While the compact segment was the only mainstream segment to grow in the first half of 2015, it was a growth it could not sustain into the third quarter, when its sales fell by 1%, bringing the total gains for the year so far down to 2%. Not a bad performance, given that many of the segments mainstays are about to be replaced or updated (Civic, Elantra, Cruze, Sentra). Still, with the mid-sized segment picking up steam the gap between the two is widening, and it may take more expensive gas for it to start closing again. [Read more…]
The compact segment in the US gets the dubious distinction as being the only mainstream segment to grow in the first half of 2015 compared to the same period in 2014. In fact, the growth rate at 3% was very close to the 4% growth rate of the whole. market. Not a bad showing in these SUV-obsessed times.
The traditional segment leader, Toyota Corolla, strengthened its grip on the top spot. It seems that no matter what the opposition tries to do, the dependable, inoffensive Corolla still comes up on top. It probably helps that it is a younger design than the cars that took the three places behind it, all of which are about to be replaced in the coming year. Of the three the Hyundai Elantra did the best, and its year-on-year growth sees it snatch 3rd place ahead of Chevy Cruze by under 1,000 cars.